Paid Media Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of the cross-channel paid media strategy, including execution, measurement, forecasting, and pacing.

• Develop, initiate, and expand integrated campaigns across search, social, display, and audio platforms.

• Forecast expenditures and manage pacing by channel, geography, and target audience.

• Oversee channel-level P&L, present forecasts, and create growth-scenario models.

• Construct and execute test roadmaps across bids, audiences, creative assets, and landing pages.

• Document insights and operationalize successful testing initiatives.

• Manage conversion tracking, pixels, UTMs, and events.

• Create Looker Studio and GA4 dashboards, along with in-depth analyses that inform decision-making.

• Collaborate with Creative, Web, Sales/RevOps, and Data teams.

• Coordinate messaging, landing experiences, and attribution with external agency partners and contractors.

• Design and sustain scalable operating systems that include AI-driven alerts, anomaly detection, bulk quality assurance, and creative variant generation.

• Implement quality assurance checklists and safeguards to prevent errors and budget leakage.

• Provide weekly pacing updates and create executive-ready narratives for leadership.

• Mentor and guide junior buyers as the function expands.

⛳️ Requirements

• Direct management of at least four of the following: Google Ads, Meta Ads, Microsoft Advertising/Bing, X (Twitter) Ads, Reddit Ads, Spotify Ads Manager.

• Proven history of managing over $5M annually in aggregate paid media spend while achieving or surpassing CAC/ROAS targets.

• Expert-level proficiency in Looker Studio (Data Studio) and Google Analytics 4.

• Experience with at least one user-level analytics platform, such as Amplitude, Mixpanel, or Heap.

• Strong grasp of machine-learning bidding strategies, including tROAS, tCPA, and Maximize Conversions/Value.

• Demonstrated expertise in forecasting, scenario modeling, and channel-level P&L management.

• Exceptional written and verbal communication skills.

• Ability to brief creative teams, align stakeholders, and present to leadership effectively.

• Comfortable working autonomously in a fast-paced, fully remote environment.

• Nice to have: Experience with DV360 and/or SA360.

• Nice to have: Knowledge of digital out-of-home buying or planning.

• Nice to have: Skills in conversion-oriented copywriting for ads and landing pages.

• Nice to have: Proficiency in SQL or scripting for analytics/reporting purposes.

• Must confirm if visa sponsorship is required to maintain work authorization in the employment country.

• Must indicate whether the applicant has previously worked for a proprietary trading firm.

• Willingness to work flexible hours to facilitate collaboration across time zones, including the U.S.

🏝️ Benefits

• Competitive base salary.

• Performance bonuses.

• Comprehensive benefits package.

• Opportunities for rapid scope growth and potential advancement to Group Manager or broader Growth leadership roles.

• Fully remote work environment.