Paid Media Analyst, Mid/Senior

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and enhance paid media campaigns for clients across various sectors;

• Create performance-driven strategies focused on lead generation, sales, and brand awareness;

• Oversee campaigns on multiple media channels;

• Evaluate performance and provide ongoing optimization recommendations based on key performance metrics;

• Compile reports and presentations offering strategic insights for both clients and internal teams;

• Establish and monitor KPIs;

• Assist in the formulation of media plans and budget allocation;

• Work collaboratively with Account Management, BI, Content, SEO, CRM, and Creative teams to ensure cohesive campaigns;

• Execute A/B testing and experiments to enhance campaign effectiveness continuously;

• Keep abreast of trends, platform updates, and emerging digital media opportunities.

⛳️ Requirements

• Demonstrated experience in managing paid media campaigns at an advertising or digital marketing agency;

• Expertise in key media platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads;

• Background in strategic planning, execution, and optimization of campaigns with diverse goals;

• Strong analytical abilities to interpret data and make decisions driven by performance;

• Experience in managing and optimizing media budgets;

• Familiarity with measurement and attribution methods for campaigns;

• Comfortable presenting results and justifying strategies to clients;

• Organized, proactive, and adept at managing priorities efficiently;

• Knowledge of Google Analytics 4 (GA4) is an advantage;

• Experience with Google Tag Manager (GTM) is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses;

• Opportunities for professional development and growth;

• Dynamic work environment with a collaborative team;

• Flexible working hours and remote work options;

• Comprehensive health and wellness benefits.