Paid Media Analyst – Mid-level

📋 Description

• Formulate strategic media plans aligned with briefs and business goals;

• Evaluate accounts and suggest restructuring options;

• Develop monthly, quarterly, and seasonal plans that include projections for reach, CTR, CPC, and CPA;

• Design, set up, launch, and enhance campaigns on Meta Ads, Google Ads, LinkedIn Ads, and Spotify Ads;

• Create sophisticated audience segmentations based on demographics, behaviors, and remarketing;

• Connect accounts with GA4, Meta Pixel, and offline conversions;

• Generate technical and executive reports featuring KPIs like CPC, CPA, ROAS, and conversion rates;

• Hold client meetings to present strategies and align objectives;

• Suggest improvements for processes and operational workflows in collaboration with account and creative teams.

⛳️ Requirements

• At least 3 years of experience in paid media (Meta Ads and Google Ads);

• In-depth knowledge of Google Analytics 4 (GA4);

• Capability to independently manage multiple accounts and meet deadlines;

• Excellent presentation skills and consultative communication with clients;

• Certifications in Meta Ads and/or Google Ads (preferred);

• Familiarity with LinkedIn Ads, programmatic advertising, social networks, and related channels.

🏝️ Benefits

• A collaborative environment for knowledge sharing and networking with partners and clients;

• Potential access to content, workshops, and market events organized or endorsed by Macfor, subject to hiring or partner interest;

• Recommendations for literature and established methodologies to enhance service delivery;

• The freedom to propose solutions, engage in strategic meetings, and provide input across management, technology, growth, and marketing domains;

• Complete autonomy in selecting methods and strategies to achieve contracted deliverables;

• Opportunities to initiate new projects and advance professionally.