Paid Ads Strategist, Buyer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create campaign strategies aligned with client objectives, target demographics, and budget constraints

• Develop, implement, and oversee paid advertising campaigns primarily on Meta platforms

• Conduct daily performance monitoring of campaigns and execute data-informed optimization strategies

• Evaluate essential performance indicators such as CPL, CPA, conversion rates, and lead quality

• Enhance successful campaigns while ensuring efficiency and profitability

• Implement A/B testing methodologies across various audiences, creative elements, messaging, and landing page experiences

• Collaborate with members of the Paid Advertising team to deliver performance-driven recommendations and insights

• Resolve issues related to tracking, attribution, conversion, and pixel functionality

• Ensure precise campaign setup, budget oversight, and reporting procedures

• Recognize trending developments, platform updates, and growth possibilities

• Share campaign performance insights and recommendations with internal teams and clients

• Engage in independent research to discover new opportunities, strategies, and best practices

⛳️ Requirements

• Over 5 years of experience in managing paid media campaigns

• Proficient in campaign attribution, conversion tracking, and performance reporting

• Hands-on experience utilizing Meta Ads Manager and paid social advertising

• Proven experience in scaling lead generation campaigns while achieving efficiency objectives

• Familiarity with reporting and analytics tools such as Looker Studio, Domo, Tableau, or Power BI

• Skilled in analyzing campaign performance and making data-driven optimization choices

• Comprehensive understanding of lead generation and demand generation marketing

• Exceptional analytical, organizational, and problem-solving capabilities

• Capacity to work independently, take initiative, and address challenges proactively

• Demonstrated ability to manage multiple campaigns and priorities effectively

• Outstanding attention to detail and dedication to accuracy

• Excellent communication and collaboration abilities

• Preferred Qualifications

• Experience in managing mass tort advertising campaigns

• Experience with class action advertising campaigns

• Background in marketing legal services or working in highly regulated sectors

• Agency experience overseeing multiple client accounts

• Additional Plus Factors

• Experience with Google Ads

• Knowledge of TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms

🏝️ Benefits

• 401(k): Match 100% of employee contributions up to 4%

• Unlimited Manager-Approved Paid Time Off

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)

• Dental & Vision Insurance: Guardian

• Company-provided MacBook

• Fully Remote