Paid Ads Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor, evaluate, enhance, and report on the effectiveness of paid advertising campaigns.

• Offer expertise in paid media, web analytics, user experience and behavior, data analysis, and reporting.

• Discover opportunities for process efficiencies, such as automation and new software tools.

• Conduct keyword research, create keyword lists, and categorize keywords effectively.

• Oversee a substantial volume of paid media budgets.

• Create, analyze, and refine keyword ad copy and landing pages.

• Execute A/B testing to improve impression share, quality score, and cost per lead (CPL).

• Monitor and evaluate competitor activities and keyword ranking performance.

• Partner with the management team to devise strategies for at-risk accounts.

• Adhere to and stay informed about industry best practices.

• Build and sustain knowledge of current trends in paid advertising, web analytics, data management, and related tools and technologies relevant to core responsibilities.

• Consistent and dependable attendance is required as this is a full-time role.

• Execute other tasks as assigned by management.

⛳️ Requirements

• 3-5 years of experience in paid search.

• Certification in Google Analytics.

• Certification in Google Ads.

• Proficient in Microsoft Office.

• Proficient in Salesforce.

• Experience with Google Ads Manager (MCC).

• Familiarity with direct response and interactive marketing best practices.

• Capability to work independently as well as collaboratively within a team.

• Demonstrates professional and personal integrity.

• Exceptional verbal and written communication abilities.

• Strategic mindset paired with strong analytical skills.

• Prior experience at a digital marketing agency is preferred.

• Experience with Facebook and LinkedIn advertising is preferred.

• Knowledge of CSS/HTML for landing page development is preferred.

• Outstanding copywriting and proofreading skills are preferred.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.