Organic Social Growth Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Design and execute a strategy for organic social growth aimed at enhancing reach, engagement, and app installations.

• Create and rigorously evaluate content hypotheses for TikTok and Instagram Reels.

• Determine which content strategies effectively contribute to product growth.

• Conduct analysis of competitors, market trends, and successful content formats.

• Swiftly adapt and amplify the most effective methods.

• Develop and implement automated processes for content posting, production, and basic analytics.

• Monitor and analyze metrics such as views, CTR, conversions, and installs to inform strategic decisions and optimize performance.

• Establish a new growth channel from the ground up and set up systematic processes.

• Have a direct impact on product and business expansion.

⛳️ Requirements

• Over 3 years of experience utilizing TikTok and/or Instagram Reels as growth channels for mobile applications.

• In-depth understanding of social media algorithms, viral trends, and content effectiveness.

• Proficiency in identifying content formats with potential for growth.

• Experience in systematically testing and validating hypotheses.

• Familiarity with growth metrics, including views, CTR, installations, and conversions.

• Capability to scale successful strategies effectively.

• Expertise in creating content that produces business outcomes rather than just views.

• Strong sense of independence and accountability for results.

• Strategic mindset with the ability to develop processes.

• High levels of creativity and proactivity.

• Enthusiasm for developing a new growth channel.

🏝️ Benefits

• Work remotely from any location worldwide, with optional access to offices in Kyiv and Warsaw.

• Competitive salary based on skills and experience.

• Provision of company equipment regardless of work location and format.

• Opportunity to build and grow a team over time.

• Access to online yoga classes twice a week.

• Participation in internal English-speaking clubs with a native speaker.

• Opportunities to present at both internal and external Kiss My Apps events.

• Annual budget covering up to 50% of costs for professional conferences, educational events, and workshops.

• Fixed annual budget for flexible benefits, covering 50% of medical insurance, psychotherapy, sports, or dental care.

• 40 days of paid vacation and sick leave without fixed dates.

• Support and resources for uninterrupted work during wartime.

• Consistent support for the Defense Forces and involvement in initiatives for Ukraine's recovery.