Organic Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the formulation and implementation of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that drive business growth and align with brand objectives.

• Conduct thorough research on keywords, prompts, topics, competitors, and search intent to uncover opportunities throughout the customer journey.

• Aid in creating and upholding organic search roadmaps that correspond with company goals and content priorities.

• Spot emerging search trends, algorithm modifications, AI search advancements, and avenues to enhance organic performance.

• Observe competitive search environments and propose strategic initiatives to boost market visibility and share of voice.

• Track Kapitus' presence across AI-powered search and answer platforms, such as ChatGPT, Gemini, Perplexity, Claude, and other innovative search experiences.

• Assess how AI platforms portray the Kapitus brand, products, and expertise.

• Identify opportunities to enhance citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.

• Formulate recommendations to improve participation in AI-powered search experiences.

• Investigate emerging AI search optimization techniques and suggest testing opportunities.

• Monitor competitors' visibility and share of voice across AI search platforms.

• Assist in crafting SEO- and AISO-driven content strategies that bolster brand awareness, lead generation, customer education, and thought leadership efforts.

• Develop detailed content briefs, outlines, optimization suggestions, and content refresh plans for writers and subject matter experts.

• Perform content gap analyses to pinpoint opportunities for expanding topical authority.

• Support the creation of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to enhance organic visibility and authority.

• Ensure all content adheres to SEO, AISO, schema, E-E-A-T, and content quality best practices.

• Formulate recommendations for internal linking, content consolidation, content refreshes, and content performance enhancements.

• Conduct ongoing technical SEO audits and website health evaluations.

• Collaborate with relevant stakeholders to guarantee effective implementation of recommendations.

• Monitor website health and proactively identify issues that may affect search performance.

• Generate recurring reports that convert data into actionable business insights.

• Analyze content and search performance to uncover opportunities for optimization and growth.

• Monitor algorithm changes and evaluate potential impacts on website performance.

• Act as the organic search subject matter expert within the Brand Marketing team.

• Collaborate closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives.

• Support digital PR, research, and authority-building programs that enhance search visibility and brand credibility.

• Partner with internal stakeholders and external collaborators to align organic search efforts with broader marketing strategies.

• Help educate team members on evolving SEO, AISO, and search marketing best practices.

• Contribute to ongoing discussions regarding content strategy, website experience, and digital marketing performance.

⛳️ Requirements

• Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be taken into account.

• 7 years of experience in search optimization.

• Familiarity with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related fields.

• Strong grasp of technical search principles and website architecture.

• Experience conducting technical SEO audits and converting findings into actionable recommendations.

• Understanding of structured data and schema implementation.

• Knowledge of digital PR, authority-building, and thought leadership programs.

• Proven experience in developing search-driven content strategies and comprehensive content briefs.

• Proficient with search tools and platforms including, but not limited to: SEMRush, Ahrefs, Screaming Frog, GA 4.

• Strong analytical, problem-solving, and organizational capabilities.

• Experience collaborating cross-functionally with content, web development, marketing, and agency partners.

• Excellent communication and presentation skills.

• Ability to juggle multiple projects and priorities in a fast-paced environment.

🏝️ Benefits

• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.

• Flexible Spending Account: Set aside pre-tax dollars from your paycheck to cover qualified out-of-pocket medical, dental, vision, pharmacy, or dependent care expenses.

• Lifestyle Spending Account: Employer-sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental, and financial well-being.

• 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.

• Voluntary Insurance: Supplemental life insurance and enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.

• Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.

• Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.

• LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:

• Pet and car insurance discounts.

• Financial services such as LegalShield.

• Relaxation and stress management tools.

• Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.

• Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.

• Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.

• Paid Time Off and Sick Time.

• Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.