Online Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and direct all aspects of marketing strategy, asset creation, plan formulation and execution, budgeting, and performance analysis.

• Partner with various functions and colleges concerning their programs.

• Identify the optimal marketing mix and tools across all channels to generate leads/inquiries/prospective student interest for online programs.

• Utilize insights and market research to develop campaigns and materials that effectively reach the desired audience in a cost-effective manner.

• Produce written content, draft emails, develop materials, and ensure web pages are optimized for both content and SEO.

• Evaluate campaign performance for both lead generation and student enrollment.

• Source third-party media vendors.

⛳️ Requirements

• A bachelor’s degree is required.

• At least 4 years of experience in marketing or a related field.

• Proficiency in digital marketing, marketing strategy, budget oversight, creating marketing executions, performance analysis and reporting, as well as website content management.

• Comprehensive knowledge and skills in reaching a specific target audience, performance marketing, A/B testing, discovering new marketing avenues, managing timelines, and collaborating within a large organization.

• A master’s degree in a relevant field is preferred.

• Over 5 years of relevant experience is preferred.

• Experience in digital marketing, lead generation performance marketing, return on investment assessment, and higher education is preferred.

• In-depth knowledge and expertise are required.

🏝️ Benefits

• Medical, dental, and vision insurance, with a significant portion of the expense covered by Ohio State.

• Paid time off, which includes sick leave, vacation days, and 11 holidays.

• Participation in a state retirement plan or an alternate retirement plan, both offering generous employer contributions.