Omni Activation Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Align brand and retailer category goals to create customer-centric strategies that meet business objectives at designated accounts, utilizing shopper insights and historical program performance data.

• Design and implement omnichannel initiatives ranging from Retail and In-Store Shopper Tactics, such as signage, demonstrations, or direct mailers, to both 1st and 3rd party digital programs including Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.

• Supervise the creation and distribution of digital shelf content, using data and insights to ensure products are visible and optimized for conversion.

• Utilize external brand partnerships to enhance program effectiveness, as needed.

• Provide clear direction to creative and execution partners on activations, ensuring alignment with success criteria, messaging that corresponds with program objectives, brand IMC/style guides, and retail specifications.

• Set KPIs; leverage campaign analytics, customer consumption, and share data to refine media and assess results that positively influence sales and share growth for our brands as well as the Retailer’s category.

• Confirm that cost estimates have been approved by internal stakeholders and ensure activation plans are communicated effectively.

• Assist in customer meetings by presenting omnichannel strategies, plans, program outcomes, and other sales tools.

• Aid in budget monitoring and maintain communication with Finance partners regarding invoice processing.

• Engage in the annual customer planning process and the integrated marketing communications process to shape and develop actionable growth strategies for our brands and customers.

• Cultivate trusted partnerships, both internally and externally, to realize shared objectives.

• Collaborate with internal stakeholders, including Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance.

• Play a vital role in educating internal stakeholders about program performance and identifying incremental opportunities related to assigned accounts.

• Comprehend key factors influencing activation performance and proactively seek new capabilities and activation partners that can meet business goals.

• Acquire a robust understanding of Retailer strategies, category dynamics, and consumer behavior.

• Assist the team in achieving volume and profit targets.

⛳️ Requirements

• Bachelor’s Degree.

• Experience in Retail Activation, ideally supporting accounts such as Walmart, Amazon, and/or Instacart.

• Over 5 years of experience in the CPG Industry or a related field.

• Proficiency in Retail Media, Shopper Media, and/or eCommerce Activation.

• Strong Project Management skills.

• Preferred: MBA.

• Experience in Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing.

• Background in Retail Activation.

🏝️ Benefits

• Medical, Dental & Vision Insurance.

• 401(k) with company match.

• Employer-paid life & disability insurance.

• Flexible Spending Accounts (FSA).

• Paid Time Off (PTO).

• 7 Company Paid Holidays.

• 24/7 Telemedicine & Employee Assistance Program.

• Optional voluntary benefits (legal, accident, identity protection).