Off-Page SEO Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage the complete lifecycle of vendor relationships, encompassing sourcing, negotiation, quality assessment, performance monitoring, and continuous improvement.

• Develop and enhance BWZ's capabilities for acquiring earned and owned links — including reclamation, partnerships, reciprocal link exchanges, and outreach linked to valuable assets.

• Collaborate with our Content team to transform calculators, templates, and resource pages into outreach-ready linkable assets — overseeing recipient lists, outreach efforts, tracking embeds, and reporting for each campaign.

• Assess external link partnership platforms and offer insights on long-term partnership strategies.

• Monitor and report key metrics monthly: total links acquired, cost per link, and the evolving distribution among sources.

• Increase the impact of earned and owned acquisition channels over time.

⛳️ Requirements

• Over 3 years of practical experience in link building, link acquisition, or a closely related SEO field.

• Strong skills in relationship-building — adept at initiating and maintaining ongoing partnerships with external stakeholders (editors, SEO managers, site owners, agencies) rather than merely engaging in one-off transactional outreach.

• Solid understanding of what constitutes a valuable link (relevance, authority, placement) as opposed to low-quality or risky links.

• Proficient with outreach and SEO research tools (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms).

• A self-motivated and experimental mindset — capable of proposing ideas, testing them, and iterating without extensive oversight.

• Excellent organizational and reporting skills — you instinctively track what is effective, what isn't, and the reasons behind it.

• Experience specifically in managing vendor/paid-link programs (preferred).

• Familiarity with link-swap or marketplace platforms (preferred).

• Experience in creating or promoting "linkable assets" (calculators, tools, badge/award campaigns) as a growth strategy (preferred).

• Background in B2B media, SaaS, or content-driven organizations (preferred).

🏝️ Benefits

• Discretionary bonus.

• Comprehensive benefits package.