National Consumer Strategy Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for driving consumer growth, revenue, retention, and lifetime value across national products.

• Convert strategy into actionable plans that lead to measurable improvements in acquisition efficiency, conversion rates, and churn reduction.

• Set clear success metrics and guide the organization towards achieving these targets.

• Manage and enhance the entire consumer funnel, from acquisition to retention and monetization.

• Create and implement lifecycle strategies that boost conversion, frequency, engagement, and long-term value.

• Identify and eliminate obstacles in the customer journey to facilitate growth.

• Define and spearhead a cohesive growth strategy across owned channels (email, on-platform experiences, native app) and paid media.

• Collaborate with editorial and product leaders to synchronize content strategy, user experience, and monetization opportunities.

• Work alongside product teams to create and expand new consumer offerings and monetization strategies.

• Oversee the development and implementation of strategic initiatives that yield measurable results across campaigns and consumer touchpoints.

• Establish strategic direction and prioritize initiatives within a highly matrixed organization.

⛳️ Requirements

• A bachelor's degree in marketing, Business Administration, or a related field is mandatory; a master's degree is advantageous.

• Over 10 years of experience in consumer strategy, audience development, or digital marketing.

• Demonstrated success in monetizing content through audience building and/or subscriptions.

• Strong analytical capabilities and a background in data-driven decision-making.

• Exceptional communication, leadership, and stakeholder management skills.

🏝️ Benefits

• Comprehensive health benefits package including medical, dental, and vision coverage.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and continuous learning.

• Flexible working arrangements to promote work-life balance.