Motion & Graphic Designer

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Develop engaging design assets including ad sets and landing pages, utilizing data to enhance digital marketing KPIs.

• Create motion graphics and short-form video cutdowns that are optimized for social media platforms such as LinkedIn, Instagram, and YouTube.

• Edit current video assets into effective ad units that meet platform specifications, aspect ratios, and viewer attention spans.

• Work in partnership with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting for different audience segments and platforms.

• Collaborate with internal and client teams to grasp business objectives, target audiences, and other data points for the creation of A/B tests and data-driven designs.

• Design and implement A/B tests and other experiments using conversion rate optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg.

• Perform user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously iterate and refine designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project updates, address feedback, and ensure their needs are satisfied.

• Remain informed about industry trends, best practices, and emerging technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, emphasizing performance-driven creative and CRO.

• At least 1 year of experience with motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration skills, with the ability to work efficiently with cross-functional teams.

• Understanding and application of performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping, along with experience in designing for performance-driven campaigns.

• Passionate about staying ahead of industry trends, including actively exploring how AI and automation can enhance marketing and operations.

🏝️ Benefits

• 🏠 We offer a designated living wage at Directive; the annual base salary range for this position in Canada is $70,000 - $95,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and level of experience.

• 🙏 Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family that suits your lifestyle.

• This includes a fully employer-paid plan for you and a 50% employer contribution for your dependents.

• Benefits to Support the Whole Person:

• 🧠 Mental - Access to certified therapists through Spring Health, and membership to Headspace.

• 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.