Motion and Graphic Designer

This is a fully remote position, open to applicants in United States, +3 more countries.

📋 Description

• Create engaging design assets such as advertising sets and landing pages, supported by data to enhance digital marketing KPIs.

• Develop motion graphics and concise short-form video edits optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Transform existing video materials into high-performing ad units tailored to platform requirements, aspect ratios, and viewer attention spans.

• Work in conjunction with the media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Uphold brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to comprehend business objectives, target audiences, and additional data points to facilitate the development of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Conduct user research, usability tests, and heat mapping analyses to collect insights and validate design choices.

• Continuously iterate and enhance designs based on feedback, data insights, and testing results.

• Oversee multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project status updates, address feedback, and ensure their requirements are met.

• Stay informed on industry trends, best practices, and emerging technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, focusing on performance-driven creative and CRO.

• 1 year of experience in motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration abilities, enabling effective teamwork across various functions.

• Understanding and application of performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping, along with experience designing for performance-driven campaigns.

• Committed to staying ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We offer a set living wage at Directive; the annual base salary range for this position in the US is $70,000 - $90,000 USD. This salary range is an estimate, and the actual compensation may vary based on Directive's pay practices, job-related skills, and level of experience.

• 🙏 Medical, dental, and vision plans, as well as disability and life insurance coverage for you and your family that suit your lifestyle.

• This includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental health - Access to certified therapists through Spring Health, along with a membership to Headspace.

• 💪 Physical health - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• 💰 Financial - Traditional and Roth 401(k) plans with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases in total amount over time.