Mobile App Marketing Manager – m/w/d

This is a fully remote position, open to applicants in Germany.

📋 Description

• You create strategies aimed at achieving app marketing objectives like user acquisition and activation via both organic and paid avenues.

• By evaluating and enhancing keywords and store visibility, you improve rankings and downloads in the ASO domain.

• You oversee the creation and optimization of budgets for performance campaigns on platforms including Google, Meta, and Apple Ads.

• In close collaboration with our project management and Experience Design teams, you craft customized solutions for our clients.

• You serve as a consultant for our clients by continuously assessing current market trends, emerging channels, and AI opportunities in mobile marketing.

⛳️ Requirements

• You hold a completed degree in Business Administration, Marketing, or a related field, or possess comparable vocational training.

• You have substantial hands-on experience in ASO and App Store Marketing, particularly with Apple Ads and Google App Campaigns, including planning, execution, and tool usage.

• You possess a solid understanding of marketing attribution and mobile marketing KPIs throughout the user journey.

• You share our enthusiasm for well-crafted mobile applications and thrive in a growing team with a significant level of responsibility.

• You can effectively present your ideas both internally and to clients.

• You have strong skills in both German and English.

🏝️ Benefits

• Engaging mobile app projects for renowned clients such as LOTTO Niedersachsen, POCO, Edeka, Hipp, and Bijou Brigitte.

• An experienced team offering diverse opportunities for mutual learning, growth, and making an impact.

• PERSONAL DEVELOPMENT IS A TOP PRIORITY FOR US.

• Flat hierarchies and a friendly, open work environment.

• Flexible working hours and optimal equipment for remote work.

• Opportunities to work with the latest technologies.

• Regular internal hackathons.

• Bike leasing options and fitness club subsidies.

• Team events such as summer parties and Christmas celebrations.

• Pets are welcome.