Mid/Senior Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will identify relevant influencers, creators, and communities, inspiring them to engage with our mission over the long term.

• You will independently manage an active portfolio of 25+ influencers, specifically nurturing top performers.

• You will establish long-lasting brand ambassador partnerships and collaboratively develop creative concepts, storylines, and campaign formats with creators.

• You will devise cross-channel influencer strategies for platforms such as Instagram, TikTok, YouTube, Twitch, podcasts, and other pertinent creator channels.

• You will proactively recognize new platforms, trends, and creators, testing innovative formats early on.

• You will be responsible for the strategic and operational planning and execution of influencer campaigns focusing on: - Brand Awareness - Performance & Conversion - Community Building - Storytelling & Viral Formats.

• You will analyze campaign and creator performance using relevant KPIs and derive data-driven optimizations.

• You will collaborate closely with Paid Media, Brand, Content, and Performance Marketing, understanding the interactions within the entire marketing mix.

• You will contribute new ideas, challenge existing processes, and continuously enhance our influencer marketing efforts.

⛳️ Requirements

• You have at least 3–5 years of experience in influencer marketing, ideally in the D2C, lifestyle, health, or consumer brand sectors.

• You have independently managed larger creator portfolios and scaled successful influencer campaigns.

• You understand influencer marketing from both brand and performance perspectives.

• You have experience with platforms such as TikTok, Instagram, YouTube, and Twitch, and understand the unique characteristics of each creator ecosystem.

• You possess a strong sense for trends, storytelling, viral mechanics, and creative campaign ideas.

• You work strategically while also being hands-on, taking responsibility for implementing topics independently.

• Numbers, KPIs, and performance analyses do not intimidate you – you actively use data to optimize your campaigns.

• You are a strong communicator, quickly building trusting relationships and navigating the creator environment with ease.

• You are passionate about a healthy lifestyle and wish to share your enthusiasm with the world.

🏝️ Benefits

• Competitive compensation: Your effort and skills deserve an attractive salary.

• Location-independent work: Whether at home, on the road, or in the office – you have the freedom to choose your workplace.

• Flexible working hours: Your work should adapt to your life, not the other way around.

• Freedom meets responsibility: We provide you with plenty of freedom, which comes with its own responsibilities.

• Steep learning curve: Whether in your area of expertise or beyond, we support your personal and professional development.

• Professional equipment: We will provide you with a personal MacBook and the necessary professional software so you can get started right away.

• Attractive additional benefits: From profit sharing to e-bike leasing and offline events, we offer a range of perks that will excite you.