Middle/Senior User Acquisition Manager – Mobile Growth

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Lead, implement, and effectively scale mobile user acquisition campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other paid channels.

• Oversee and enhance the entire acquisition process, encompassing ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.

• Create structured experimentation frameworks to consistently test new audiences, markets, and creative strategies.

• Analyze data in-depth using tools like GA4, Firebase, or Adjust to examine user journeys, cohorts, and identify performance bottlenecks.

• Continuously enhance key metrics including CPI, CAC, ROAS, LTV, and marketing payback periods.

• Act as a liaison between marketing and product teams by collaborating cross-functionally with Product, Creative, Engineering, and Analytics departments.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.

• Demonstrated experience working directly within a mobile-first product company or mobile app studio.

• Comprehensive understanding of subscription-based mobile app products along with experience in optimizing trial-to-paid conversion funnels.

• Significant, direct experience in managing and scaling paid media budgets on Meta Ads, Google Ads, and TikTok Ads.

• Strong numerical aptitude to optimize campaigns based on retention and LTV rather than merely clicks or installs.

• Excellent English proficiency to effectively communicate strategies, performance outcomes, and data-driven recommendations.

🏝️ Benefits

• Flexibility: Enjoy a fully remote work structure.

• Competitive Compensation: Attractive base salary complemented by a performance-based bonus system.

• Career Trajectory: Unlimited potential for advancement into senior leadership positions such as User Acquisition Lead, Head of Growth, or Growth Director.

• Impact: A chance to directly shape the product experience, manage substantial budgets, and scale innovative AI applications globally.