• Implement and enhance automated journeys within Salesforce Marketing Cloud, ensuring tailored experiences for the Higher Education division.

• Set up multichannel orchestration (Email, WhatsApp, SMS, and Push) utilizing Journey Builder.

• Evaluate journey performance metrics and conduct A/B testing to improve conversion rates.

• Collaborate with the data team to prepare Data Extensions for automation use.

• Maintain the organization of the platform by upholding standardized folders, filters, and naming conventions.

• Convert business requirements into logical flows in Contact Builder and Automation Studio.

• Prior experience (approximately 2 years) with Salesforce Marketing Cloud.

• Functional expertise in Journey Builder, Email Studio, and Automation Studio.

• Intermediate understanding of HTML/CSS for making template modifications.

• Analytical abilities to interpret dashboards and suggest changes to communication flows.

• Preferred: SQL knowledge for querying Data Extensions.

• SulAmérica health and dental plan with nationwide coverage, fully funded by the company.

• Wellhub (Gympass) or reimbursement for gym expenses.

• Partnership with Sesc, granting access to cultural and leisure activities.

• Starbem, Avus, and Auster apps: health, wellbeing, and comprehensive support, including psychological, financial, and legal assistance.

• Meal or food allowance provided via an iFood card.

• Home office allowance issued on an iFood card.

• Profit-sharing (PLR) in accordance with current policy.

• Extended maternity and paternity leave benefits.

• GranPix – a project recognition program with awards.

• Childcare assistance offered.

• Full tuition scholarship available for undergraduate and graduate studies at Gran Faculdade.

• Free Unlimited Gran Concursos subscription.

• Gran Academy – a corporate university dedicated to employee development.

• Educational incentive policies encouraging continuous learning.

• Onboarding kit and equipment supplied by Gran.

• Christmas voucher distributed in December.

• Gran Baby kit – a gift to celebrate the birth of a baby in the family.

• M.O.M – Momento Off Mamãe: an additional day off per year, to be arranged with direct leadership.

• Gran School Kit – allowance for school supplies.

• Inclusion Allowance – exclusive for individuals with disabilities (PwD).

• Petlove – pet healthcare plan for family pets.

• Day off to celebrate your birthday.

• Life insurance coverage provided.

Mid-level CRM Analyst – Salesforce Marketing Cloud

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