Meta Ads Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take full ownership of the performance across 17 Meta ad accounts, emphasizing lead generation within the mortgage sector.

• Spearhead the creative strategy by developing ad angles, hooks, and scripts that exceed current benchmarks.

• Identify performance issues by analyzing the relationships between CPL, CTR, CVR, and CAC to ascertain if the challenge originates from the offer, the funnel, or the creative elements.

• Compose detailed creative briefs and independently oversee the production workflow.

• Conduct client-facing meetings in English, confidently presenting data, insights, and strategic adjustments.

• Handle daily optimizations, scale successful campaigns, and uphold stringent cost-per-booked-call objectives.

• Collaborate effectively with the US-based team during Pacific Standard Time hours.

⛳️ Requirements

• Minimum of 3 years of hands-on experience with Meta Ads, preferably in an agency or multi-brand environment.

• Must reside in Brazil.

• Demonstrated accountability for campaign performance and business outcomes, beyond mere setup and optimization.

• Experience in lead generation, service-oriented businesses, agencies, or information products.

• Capable of managing several accounts at once.

• Strong expertise in Meta Ads, encompassing testing, optimization, creative angles, hooks, and concepts.

• Proven track record of surpassing existing benchmarks with innovative creative strategies, supported by quantifiable results.

• Proficient in diagnosing whether performance challenges arise from the offer, funnel, creative, audience, or campaign structure.

• Solid grasp of CPL, CTR, CVR, CAC, cost per booked call, and cost per SQL.

• Must be able to analyze performance data and articulate the next steps, rather than just reporting metrics.

🏝️ Benefits

• Competitive salary: Customized based on skills and experience.

• Fully remote: Work from anywhere with a flexible schedule.

• Growth-oriented environment: Join a young, creative, and rapidly expanding marketing team.

• Creative freedom: Engage in innovative campaigns for a variety of clients.