Membership Marketing Lead – Women Leading Travel

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of WLT's global membership marketing strategy and create multi-channel campaigns encompassing email, social media, and partnerships.

• Develop and enhance lead nurturing flows while testing messaging, cadence, and offers to boost conversion rates.

• Track and report on key metrics such as conversion rates, open rates, renewals, and other essential statistics.

• Oversee the complete member lifecycle, from application and onboarding to engagement and renewal.

• Execute recruitment campaigns and keep a proactive retention calendar.

• Compose monthly communications for members and updates for partners.

• Create WLT's playbook for recruitment and retention messaging across email, landing pages, and ROI reporting.

• Manage the Member Ambassador Program and organize regional meetups, including coordinating venues.

• Maintain CRM dashboards to provide visibility into the pipeline and retention.

• Collaborate with cross-functional teams to ensure effective program execution.

⛳️ Requirements

• 3–5 years of experience in membership management, community engagement, marketing, or client success.

• Ideally experienced in media, associations, or event planning.

• Proven history of designing and implementing marketing campaigns that yield measurable acquisition and retention results.

• Excellent writing abilities, including crafting persuasive outreach emails, compelling value propositions, and effective subject lines.

• Practical experience with CRM tools; HubSpot is preferred.

• Familiarity with marketing automation platforms and the development of nurture sequences or conversion funnels.

• Ability to generate reports, identify trends, and translate data into actionable next steps.

• Strong organizational skills to oversee multiple campaigns, regional events, and outreach activities.

• Self-motivated with the capability to independently manage high-visibility programs.

• Comfortable working in a remote, asynchronous environment.

• A cover letter must be submitted along with a resume.

🏝️ Benefits

• Opportunity to advance within a respected and innovative media organization.

• Gain exposure at the intersection of media, events, and travel intelligence.

• Experience a collaborative, supportive, and remote-friendly workplace.

• Enjoy a connected and caring remote work culture.

• Equal Opportunity Employer dedicated to fostering a diverse team.