Medical Copywriter

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement innovative content strategies and communication campaigns informed by secondary market research and insights.

• Analyze market trends, competitor activities, and audience data to create relatable and engaging content.

• Ensure the quality of content directed at external audiences, maintaining consistency with brand voice, tone, and writing style.

• Guarantee alignment with ISI across all branded materials.

• Conduct self-assessments and peer reviews to ensure compliance and accuracy.

• Interpret creative briefs and harness creativity from concept through to execution.

• Oversee the implementation of established plans and strategies.

• Determine content formats and set publishing schedules.

• Manage editorial calendars to ensure adherence to timelines.

• Provide feedback and guidance on scientific accuracy to creative teams.

• Investigate client needs and target audiences through online research, existing studies, and interviews with subject matter experts.

• Produce original copy and edit marketing and communication materials, utilizing references and annotations as necessary.

• Collaborate with client service managers, strategists, and creative personnel on timelines, resources, and creative execution.

• Present copy concepts and final deliverables to internal teams and clients as required.

• Occasionally participate in client pitches.

• Revise copy based on feedback received from internal stakeholders and clients.

• Engage in regulatory responsibilities and requirements to obtain asset approvals.

• Adhere to established deadlines or provide timely notice for any needed extensions.

• Contribute to process enhancements and updates to quality documentation and workflows, including copywriter SOPs and reference management documents.

⛳️ Requirements

• At least 7+ years of experience in a dynamic, high-volume environment focused on promotional content development within the pharmaceutical industry (pharma marketing/healthcare advertising/sales/copywriting).

• Possess a degree or diploma in health sciences (medicine/pharma/biology/biosciences, etc.) AND/OR a degree or diploma in communications with copywriting experience in pharma promotional marketing.

• Additional marketing certifications or degrees will be considered an asset.

• Experience with both print and digital assets in the realm of pharma marketing.

• Background with global brands is advantageous.

• Knowledge of FDA regulations, Fair Balance standards, and local legislation is essential.

• Practical experience with MLR/PRC review workflows.

• Familiarity with Veeva PromoMats submissions, linking, and anchoring processes.

• Experience in utilizing Generative AI tools like Jasper AI for content creation and optimization, including the evaluation, validation, and refinement of AI-generated content with human editorial insight.

• Ability to craft copy and develop concepts for marketing materials.

• Strong storytelling abilities for producing engaging assets.

• Competence in understanding and applying brand guidelines and strategies.

• Experience or capability to collaborate with design, brand, production, digital, and product teams.

• Insight into cross-channel creative ideation and campaign development.

• Awareness of industry trends relevant to clients.

• Familiarity with appropriate style guidelines, including AMA style, and brand voice.

• Understanding of regulatory standards and requirements for successful submissions.

• Knowledge of best practices for annotations.

• Ability to identify copyrighted materials that require permissions and manage permission requests.

• Proficient in using company project management and communication software.

• Strong communication skills, active listening, and the ability to follow direction.

• Resourcefulness and adeptness at problem-solving.

• Customer-focused with the ability to anticipate client needs.

• Excellent time management, prioritization, organization, and attention to detail.

• Outstanding writing and research capabilities.

• Ability to work independently as well as collaboratively within a team to meet deadlines.

• Exceptional organizational skills and capacity for multitasking.

• Alignment with Greenpark’s values: ‘We Strive’, ‘Acting Together’, and ‘With Kindness’.

🏝️ Benefits

• 25 days of paid vacation per year in addition to ZA public holidays and a day off for your birthday.

• A monthly entertainment subscription covered by the company (e.g., Amazon Prime, Netflix, Spotify, etc.).

• Wellness and peer recognition initiatives, including On The Spot Awards and Value Champion Awards.

• Work From Anywhere (WFA) policy allowing for up to 4 weeks of remote work per year.

• Annual subscription to Calm.

• Social events throughout the year, including Spring, Summer, Halloween, and Christmas parties, alongside other ad-hoc gatherings.

• Access to LinkedIn Learning, featuring business, creative, and technical courses.

• Provision for VDU Eye Tests and inclusion in the Employee Assistance Programme (EAP).

• Christmas Closure with additional days off beyond the holiday allowance.