Media Specialist, Biosciences

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Assist in executing paid media campaigns across various channels, including paid search, paid social, programmatic/display, retargeting, and other digital platforms.

• Support daily campaign operations, which encompass audience targeting, campaign setup, ad trafficking, budget oversight, and initial performance evaluations.

• Aid in the implementation and maintenance of campaign tracking systems, including GA4 support, UTM tagging, pixel placements, and basic validation of conversion tracking.

• Collaborate with content, design, and product marketing teams to ensure that creative assets align with channel specifications and campaign goals.

• Track campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide straightforward reports and insights to the team.

• Execute fundamental optimizations under direction, including updating targeting, rotating creatives, adjusting budgets, and conducting variation tests.

• Coordinate with external vendors, media agencies, and MarTech partners to facilitate campaign launches, troubleshooting, and reporting.

• Assist with global events and webinars, which includes campaign amplification, audience targeting support, tracking setup, and post-event reporting.

• Support branded merchandise and swag initiatives by coordinating with vendors, managing fulfillment, and providing creative input.

• Ensure that campaigns comply with internal brand guidelines, regulatory standards, and scientific messaging protocols.

⛳️ Requirements

• 1–3 years of practical experience in paid media, digital marketing, or similar roles, preferably in B2B biotech, life sciences, pharmaceuticals, or scientific technology.

• Proficiency in using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or comparable paid media platforms.

• Experience in supporting marketing events, including cross-regional coordination or campaign amplification.

• Basic familiarity with GA4, UTM tracking, pixel implementation, and reporting tools like Looker Studio or Excel.

• Understanding of digital media KPIs and foundational campaign principles.

• Strong attention to detail with the capability to QA basic campaign setups, tracking, and creative materials.

• Effective verbal and written communication skills to summarize outcomes and share updates with the team.

• Ability to juggle multiple tasks and meet deadlines in a fast-paced, collaborative environment.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) retirement plan with a company match that vests fully on day one.

• Paid parental leave after three (3) months of employment.

• Paid time off that includes vacation time, personal time, sick leave, floating holidays, and company holidays.

• Flexible spending and health savings accounts.

• Life and AD&D insurance.

• Coverage for short- and long-term disability.

• Legal assistance and additional plans such as pet insurance, critical illness, accident, and hospital indemnity insurance.

• Commuter benefits.

• Well-being initiatives.

• Peer-to-peer recognition programs.