Media Planner, Performance – Offline

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee daily campaign management across CookUnity's offline media platforms, including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts.

• Assist in media planning, budget distribution, and performance monitoring; review performance on a daily basis and report risks or opportunities to senior management.

• Manage campaign trafficking, creative asset organization, and quality control to guarantee that campaigns are launched correctly and operate seamlessly.

• Create and sustain performance dashboards that accurately track essential metrics (impressions, CPM, CPV, reach, frequency, brand lift) with precision and clarity.

• Implement structured testing plans created by senior team members, covering everything from creative rotation to daypart optimization and audience targeting experiments.

• Collaborate with agency partners on campaign setup, optimization requests, and performance analysis.

• Assist in developing media recommendations by performing competitive analysis, audience research, and in-depth evaluations of channel performance.

• Contribute to the creation of measurement frameworks by extracting data, resolving discrepancies, and participating in weekly and monthly reporting cycles.

• Stay updated on trends in the offline media industry, platform advancements, and emerging channels, bringing innovative ideas and learning opportunities to the team.

• Collaborate across departments with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking.

⛳️ Requirements

• 2-4 years of experience in media planning, digital marketing, or growth marketing roles, ideally with some experience in offline channels (TV, CTV, Audio, Podcasts).

• Proficient in English.

• Strong analytical skills with advanced Excel proficiency and the ability to work with data, enabling the creation of clear dashboards, identification of trends, and diagnosis of performance issues.

• Proven interest in media measurement and attribution; while you may not have extensive experience in Marketing Mix Modeling, you are eager to learn how brand campaigns impact business results.

• Detail-oriented and organized; you can manage multiple campaigns and vendors without losing track and proactively identify issues before they escalate.

• Comfortable with ambiguity and fast-paced work environments; you excel when given ownership of specific projects and can independently navigate challenges.

• Excellent communication skills; you can distill complex data into clear insights for both technical and non-technical audiences.

• Inquisitive and commercially minded; you seek to understand not just what occurred, but also why it happened and the next steps to take.

🏝️ Benefits

• 💸 Get paid in USD.

• 🗺 Work remotely: design the life that you want.

• ⛱ Enjoy 15 days of vacation each year starting from your first day.

• 🎄 16 fully paid Argentinean holidays.

• 🩺 Healthcare Benefit: Monthly stipend to use with your preferred healthcare provider.

• 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you receive a 4-week paid sabbatical.

• 🐣 Paid Family leave.

• 🕯 Compassionate Leave: 3-5 days provided as needed.

• 🧘🏽‍♀️ Customize benefits to fit your needs! Access a variety of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefits platform.

• 🧑‍🏫 Personalized English coach.