Media Planner

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Collaborate directly with the manager to create and oversee comprehensive media strategies for all designated clients, managing the entire process from initial planning to execution.

• Perform in-depth audience targeting and competitive analysis utilizing both traditional tools (e.g., Nielsen, Comscore, MRI-Simmons) and advanced AI research tools to develop accurate personas and identify consumer behaviors.

• Convert research findings into actionable media strategies, determining the ideal mix across traditional, digital, programmatic, and social channels to meet client objectives.

• Distribute the advertising budget across various platforms and timelines to optimize reach and frequency, while creating and maintaining the master campaign flowchart for both agency and client teams.

• Assess and evaluate new partner opportunities and media channels, crafting clear, client-facing points of view (POVs) and recommendations.

• Ensure the timely preparation, organization, and execution of all necessary campaign documentation, including flowcharts, authorizations, buying goals, insertion orders (IOs), and briefs.

• Collaborate closely with internal programmatic, social, traditional buying, and trafficking teams to ensure the effective execution of strategic plans and competitive ad space purchases.

• Utilize AI tools where beneficial to enhance data analysis, uncover unique audience insights, streamline repetitive planning tasks, and contribute to innovative media solutions.

⛳️ Requirements

• 1–2+ years of experience in media planning, ideally in an agency setting.

• Demonstrated experience in planning and managing both traditional and digital media landscapes, with a strong understanding of industry terminology.

• A solid grasp of client business goals, with the capability to perform competitive data analysis and interpret target media consumption data.

• Strong understanding of media planning processes and tools such as Guideline, Resonate, SQAD, and Vivvix, along with experience in conducting Reach & Frequency (R/F) analyses.

• Proficient in Microsoft Office applications (Word, Excel, PowerPoint) and comfortable utilizing AI tools (like ChatGPT, Gemini, etc.) to improve efficiency and strategy.

• Ability to prioritize tasks, work autonomously, and advance objectives with minimal supervision in a fast-paced environment.

• Experience in healthcare and/or a genuine interest in the healthcare sector is highly desirable.

• Bachelor’s degree in Marketing, Advertising, or a related field.

🏝️ Benefits

• Competitive Salary

• Health, Dental, and Vision benefit packages tailored to various lifestyles

• Life, Short- and Long-Term Disability Insurance fully covered by the company

• FSA / HSA Options

• 401(K) with a generous company matching program

• Flexible Paid Time Off (also referred to as unlimited)

• Paid Parental Leave

• Options for Hybrid and Remote work schedules

• Employee Assistance Program offering unlimited free telephonic counseling for various issues including mental health, financial support, and legal advice

• Employee Referral Program