Media Officer, Social Media Coordinator

This is a fully remote position, open to applicants in Asia.

📋 Description

• Collaborate with colleagues to develop regional and country-specific marketing and media strategies to engage audiences for a range of celebrity campaigns, video launches, investigations, news conferences, and press releases.

• Identify, reach out to, and cultivate professional relationships with relevant media outlets and journalists to secure coverage for various issues and campaigns.

• Maintain and regularly update a comprehensive media database.

• Prepare press releases and media statements, and if necessary, arrange for their translation and conduct follow-up calls to media outlets.

• Monitor and evaluate the outcomes of each media pitch and modify strategies as needed.

• Formulate and implement tactics to enhance the organization’s web content visibility among targeted audiences.

• Assist in generating content for the organization’s digital platforms, such as website articles, online advocacy initiatives, pledges, and social media channels.

• Create and disseminate email communications to the organization’s members and supporters.

• Serve as a spokesperson and provide interviews as necessary.

• Execute additional responsibilities as assigned by the supervisor.

⛳️ Requirements

• Strong dedication to and in-depth understanding of animal rights issues and advocacy campaigns.

• Proven exceptional communication skills, both written and verbal, in English.

• Preference for candidates with some knowledge or experience in media relations.

• Extensive experience in managing social media accounts with a proven track record of enhancing engagement.

• Excellent research capabilities.

• A proactive approach with a sense of urgency and the ability to take initiative and see tasks through to completion.

• Demonstrated ability to perform well under pressure and meet tight deadlines.

• Capability to interact with a diverse range of individuals in a professional manner.

• Proven ability to work effectively both independently and as part of a team.

• Must adhere to a vegan lifestyle.

• Supportive of PETA’s philosophy and able to advocate for the organization’s stances on various issues in a professional manner.

🏝️ Benefits

• Comprehensive health benefits package.

• Opportunities for professional development and advancement.

• Engaging work environment with passionate colleagues.

• Flexible work arrangements.