Media Buyer Specialist – Google & Meta Ads

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee and enhance Google Ads and Meta Ads campaigns, focusing on budget distribution and bidding strategies.

• Establish and uphold conversion tracking through Meta Pixel, Google Ads, GA4, and Google Tag Manager.

• Improve our Google Business Profile and assist with local SEO initiatives.

• Craft engaging ad copy designed for our target audience (adults aged 30 and above).

• Create and manage retargeting and lookalike audiences on Meta.

• Provide comprehensive performance reports with ROAS analysis and actionable recommendations.

⛳️ Requirements

• Demonstrated experience in managing Google and Meta advertising campaigns for businesses in the US.

• Proficient in using Meta Pixel, Google Ads conversion tracking, GA4, and GTM (mandatory).

• Familiarity with local SEO and optimization of Google Business Profiles.

• Strong copywriting abilities for paid advertisements.

• Capability to develop retargeting and lookalike audiences on Meta.

• Excellent written communication skills in English.

• Experience collaborating with service-oriented businesses or fitness/wellness brands is advantageous.

🏝️ Benefits

• Remote work opportunity with a US-based company.

• Exposure to cutting-edge technology and trends.

• Competitive salary.