Media Buyer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize, initiate, and expand paid lead-generation campaigns on platforms such as Meta (Facebook/Instagram), Google Ads Search, TikTok, and native advertising networks like Taboola and Outbrain.

• Develop and oversee the entire tracking and cloaking infrastructure from ad accounts to trackers, landing pages, CRM systems, and back-signals from platforms.

• Implement advanced cloaking strategies and manage configurations for Keitaro or similar trackers, covering landers, campaign routing, macros, traffic allocation, filters, and postbacks.

• Enhance campaigns focusing on downstream lead quality, qualified leads, deposits, and value-driven outcomes rather than solely CPL.

• Utilize Conversion API events, optimize for Conversion Leads, and create value-based lookalikes.

• Take ownership of decisions regarding instant forms versus landing pages, funnel architecture, and A/B testing of creative angles, designs, and forms.

• Collaborate on RTL Arabic landing pages and both video and static creatives, including short-form feed videos.

• Ensure ad-account compliance and health within regulated markets, addressing ad policies, advertiser/business verification, and platform certifications.

• Track performance metrics on a daily basis and adjust spending based on CPL, cost per qualified lead, cost per deposit, lead-to-qualified rates, and payback metrics.

• Analyze data independently and take action without needing guidance.

• Evaluate success through metrics such as qualified/depositing traders, ROAS, payback windows, and overall account health.

⛳️ Requirements

• Minimum of 3 years of media-buying experience in financial or high-risk sectors such as capital markets, forex/CFD, crypto, or similar regulated/aggressive fields.

• Hands-on experience with Keitaro or equivalent tracking solutions like Binom, RedTrack, or Voluum, including management of landers, campaigns, macros, filters, and traffic routing.

• Demonstrated proficiency with the complete tracker-to-CRM-to-pixel/Conversion API workflow.

• Knowledge of postbacks, lead statuses, and server-side events.

• Experience in optimizing for downstream lead quality and conversion events, not just cost-effective form fills.

• Familiarity with ad-account compliance, verification, and creative approvals in regulated sectors.

• A data-driven and self-motivated approach.

• Strong advantage: Experience with Meta Conversions API setup and server-side tracking.

• Proficiency with automation tools such as Make/Integromat/Zapier.

• Exposure to broker or affiliate ecosystems, including offers, payouts, and postbacks.

• Experience with Microsoft Clarity or PostHog.

• Awareness of email and deliverability considerations.

• Background in framing regulated or Shariah-compliant financial products for compliant advertising.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.

• Health and wellness benefits.