Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and manage a portfolio of Facebook and Instagram advertising accounts for clients in the healthcare sector.

• Conduct a thorough review of 100% of assigned accounts at least three times a week, taking necessary actions on accounts that exhibit signs of underperformance.

• Maintain cost-per-lead (CPL) within acceptable limits across the portfolio, ensuring that any account with a CPL exceeding $30 over the past week is reviewed and addressed within 24 hours.

• Make prompt optimization decisions by rotating creatives, adjusting audiences, updating targeting strategies, and restructuring ad sets as required.

• Oversee pixel tracking and conversion events to confirm accurate data recording across all accounts.

• Implement a minimum of two structured creative tests each month throughout the portfolio.

• Experiment with various elements such as ad creative, copy, and audience targeting to achieve a reduction in CPL, enhance conversion rates, and boost overall performance.

• Document test results in the specified tracking sheet and present findings during the weekly team check-in.

• Proactively suggest new testing ideas by utilizing competitor research, ad libraries, and performance data to guide your strategies.

• Provide performance updates to designated Client Success (CS) managers on the same day they are requested.

• Proactively flag accounts exhibiting sustained underperformance to the CS team without waiting for prompts.

• Address client-side issues such as payment errors, ad account restrictions, and page disconnections directly with clients as necessary.

• Escalate situations requiring a structured client call to the team lead.

⛳️ Requirements

• At least 2 years of experience in managing Facebook and Instagram ad campaigns.

• Practical experience with GoHighLevel (GHL).

• Demonstrated ability to manage over 50 accounts simultaneously.

• Previous experience in a digital marketing agency.

• Strong comprehension of campaign structure, audience targeting, and bidding strategies.

• Proficient in setting up and troubleshooting Facebook Pixel and conversion tracking.

• Ability to analyze ad data and make quick, informed decisions.

• Exceptional attention to detail, consistently following processes without shortcuts.

• Proficient in clear written and spoken English for effective communication with clients and team members.

• Available Monday through Friday, from 9:00 AM to 5:00 PM EST.

• Access to reliable internet and a professional workspace.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Collaborative team culture and supportive management.