Media Buyer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage the traffic and upload of approved creative assets to advertising platforms.

• Continuously monitor campaign performance throughout the day, keeping track of spending pace and incoming volume against set benchmarks.

• Identify and terminate underperforming campaigns based on established criteria, gradually making these decisions independently.

• Analyze performance trends across campaigns and sectors, providing insights to the creative team.

• Work in collaboration with the Creative Strategist and video production team to guide script development and production priorities.

• Conduct research on competitor advertisements, documenting their campaigns and clipping assets for internal use.

• Ensure adherence to pacing discipline: campaigns that fail to meet benchmarks by specified checkpoints will be discontinued.

⛳️ Requirements

• Proven experience in media buying within a performance marketing setting.

• Experience managing campaigns aimed at generating inbound leads or calls.

• Ability to interpret and respond to data regarding campaign pacing, spending, and inbound volume.

• Comfort in making quick decisions with limited information.

• Exceptional attention to detail when managing creative assets and uploading to platforms.

• Self-motivated and proactive throughout the workday.

• Familiarity with various advertising platforms.

• Background in high-volume, fast-paced campaign environments that require quick decision-making.

🏝️ Benefits

• Opportunity to work remotely for a US-based company.

• Exposure to emerging technologies and industry trends.

• Competitive salary package.