• Strategize, implement, and enhance paid media campaigns across:

• - Meta Ads (Facebook & Instagram)

• - Google Ads (Search, Display, Local)

• - TikTok/Spark Ads (as influencer collaborations expand)

• Create **channel-specific strategies** customized for local service businesses (distinct from templated e-commerce funnels)

• Foster **lead generation, appointments, and in-store visits**

• Design and establish **tracking and attribution frameworks** for offline and hybrid conversion paths

• Identify and track KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates)

• Perform audience research, geo-targeting, and local market segmentation

• Consistently test creative assets, offers, and landing page tactics

• Work collaboratively with internal stakeholders on **offer positioning and campaign communication**

• Engage in **weekly (or bi-weekly) sync meetings**, supplemented by asynchronous communication

• Proven track record in managing paid media for **local, service-oriented businesses** such as:

• - Med spas

• - Dental clinics

• - Chiropractors

• - Appointment-based enterprises

• Demonstrated capability to **profitably scale ad expenditures**

• Proficiency in utilizing Meta Ads and Google Ads.

• Familiarity with CRM and email marketing tools

• Strong comprehension of **local lead generation funnels and customer pathways**

• Strategic thinking — capable of **developing frameworks from the ground up**, rather than depending on generic e-commerce strategies

• Experience with **conversion tracking in low-visibility contexts** (offline conversions, call tracking, CRM integrations)

• Ability to set success metrics in uncertain situations

• Remote working opportunity for a US-based company

• Competitive salary

Media Buyer

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