
Media Buyer
Posted Jul 19

Posted Jul 19
This is a fully remote position, open to applicants in Pakistan.
• Oversee the comprehensive execution of paid media campaigns across various channels.
• Track daily performance indicators to ensure KPIs and acquisition goals are achieved.
• Implement ongoing A/B testing of creatives, landing pages, and audience segments.
• Evaluate campaign data to recognize trends and deliver actionable insights for scaling efforts.
• Collaborate with the creative team to produce high-converting assets based on performance analytics.
• Effectively manage budget allocations to optimize efficiency and reduce waste.
• Stay informed about industry trends and platform updates to retain a competitive advantage.
• Develop, launch, and scale high-performing campaigns on Meta (90%) and Google Ads (10%), concentrating on Search, Display, and Performance Max.
• Continuously oversee and enhance campaigns to achieve strict KPI targets, including Cost Per Lead (CPL) and Cost Per Sale.
• Design and refine high-converting landing pages (via Perspective) to ensure optimal lead quality and conversion rates.
• Establish and manage lead nurturing workflows and integrations within GoHighLevel for seamless lead delivery to clients.
• Collaborate with the Creative Lead and Account Management team to convert performance data into actionable growth strategies.
• Prepare and present campaign results internally while assisting the account manager with client-facing updates.
• Proven experience as a Media Buyer or Performance Marketer handling substantial monthly budgets.
• In-depth technical understanding of ad platforms and their corresponding bidding strategies.
• Strong analytical abilities to convert data into strategic decisions.
• Proficiency in tracking and attribution tools.
• Excellent communication skills with a collaborative approach in a fast-paced environment.
• A proactive, solutions-oriented mindset focused on achieving bottom-line results.
• Nice-to-Haves
• Advanced expertise in Meta Ads Manager and the Facebook algorithm.
• Experience with Google Ads, TikTok Ads, or other emerging social platforms.
• Knowledge of direct-response copywriting and design principles.
• Familiarity with multi-touch attribution modeling.
• 💻 Fully Remote: Work from anywhere with international teams
• 🤝 Peer Community: Connect with high-performing sales professionals in our network
• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
• 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Mendix
DraftKings Inc.
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