Media Buyer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Create and implement media buying strategies on Facebook Ads and Google Ads (UAC) to enhance mobile app user acquisition, while meeting CPA, ROAS, LTV, and ROMI objectives.

• Strategize, initiate, and refine user acquisition campaigns.

• Evaluate campaign performance and optimize bids, audiences, placements, creatives, and budgets to enhance effectiveness.

• Perform A/B testing on creatives, audiences, bidding strategies, and campaign frameworks to boost performance.

• Collaborate with design and CRM teams to develop and enhance high-converting user acquisition funnels.

• Oversee conversion tracking, pixels, AppsFlyer attribution, and troubleshoot technical issues impacting campaign performance.

• Partner closely with analytics and media buying teams to exchange insights and improve cross-channel acquisition strategies.

• Manage advertising budgets and compile performance reports with actionable insights.

⛳️ Requirements

• Over 1 year of experience as a Media Buyer with expertise in Facebook Ads and Google Ads (UAC).

• Practical experience in user acquisition for mobile products across iOS, Android, and PWA platforms.

• Strong working knowledge of Meta Ads Manager and Google Ads.

• Experience in optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI metrics.

• Proven capability to manage, enhance, and scale advertising budgets effectively.

• Familiarity with AppsFlyer, conversion tracking, and attribution analysis.

• Solid understanding of A/B testing methodologies and performance marketing optimization strategies.

• Strong analytical and strategic thinking abilities.

• Creative problem-solving skills and a focus on campaign optimization.

• Proactive attitude with a strong sense of ownership.

• Excellent communication and collaboration capabilities.

• Ability to thrive in a fast-paced, performance-oriented environment.

• Willingness to learn about new traffic sources and marketing technologies.

🏝️ Benefits

• Health & Wellness Focus

• Global Medical Coverage

• Growth Opportunities

• Benefits Programs (compensation for gym/stomatology/psychological services, etc.)

• Performance-Driven Rewards

• Dynamic Work Environment