MarTech Analyst – LATAM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of Segment CDP governance: Oversee and enhance the event taxonomy across web, mobile, and server-side channels. Manage cross-domain and cross-identity mapping, conduct data quality audits, resolve identity resolution challenges, and ensure that all downstream marketing tools receive accurate, dependable data.

• Manage Rockerbox attribution: Act as the primary point of contact for our multi-touch attribution platform on a daily basis. Analyze channel-level performance, investigate any attribution discrepancies (including the effects of consent tools), and establish feedback mechanisms that guide paid media expenditure decisions.

• Develop and sustain marketing measurement infrastructure: Create and document the measurement framework for all Member and Host Growth experiments — ensuring the integrity of success metrics, constructing pre/post cohorts, and validating statistical significance before any results are implemented, while serving as a consultative partner to the marketing team.

• Assist with lifecycle automation analytics: Collaborate with our Marketing Automation team (Iterable) to guarantee that behavioral triggers, segmentation logic, and campaign performance data are precise and actionable. Review automation workflows for data integrity.

• Create AI-enhanced marketing analytics workflows: Identify repetitive analysis tasks — such as weekly reporting, anomaly detection, and data quality verification — and automate them with AI-driven pipelines. You will be expected to actively prototype and deliver AI workflows, rather than merely assessing them.

• Collaborate across data, product, and paid media: Work with our Data team (Snowflake warehouse), Performance Marketing (Rockerbox, AppsFlyer, Google/Meta), and Product (Segment instrumentation for new features) to ensure that the measurement layer scales alongside business growth.

• Design and maintain marketing dashboards: Oversee the marketing measurement layer in Hex and other BI tools. Develop dashboards that provide the team with a unified reference point for CAC, conversion velocity, funnel efficiency, and channel-specific attribution.

• Investigate attribution and data quality issues: When a metric seems incorrect, you will delve into the issue and resolve it — rather than escalating. You will be responsible for providing the solution.

⛳️ Requirements

• Mastery of Segment CDP: Extensive, hands-on experience managing a Segment workspace — including event schemas, sources, destinations, identity resolution, and data governance. You understand the significance of a track call and can articulate its importance.

• Experience with attribution platforms: Practical experience with Rockerbox, AppsFlyer, or a similar multi-touch attribution platform. You comprehend the differences between first-touch, last-touch, and data-driven attribution and know when to apply each approach appropriately.

• Expertise in optimizing cross-platform integrations: You know how to facilitate communication between systems using tools like Zapier or Make to connect marketing, CRMs (Salesforce + ZenDesk), attribution tools, and reporting systems. You have a passion for effective automation.

• Proficiency in SQL (required): You can independently write complex analytical queries — including CTEs, window functions, and cohort logic. Experience with Snowflake or BigQuery is preferred.

• Strong proficiency in Python (preferred): Familiarity with using Python for data manipulation, pipeline scripting, or automation of analyses. Knowledge of tools like Pandas or dbt is advantageous.

• Hands-on experience with AI/LLM: You have created something utilizing an LLM — such as a prompt-based workflow, an automated analysis pipeline, or an agent-assisted reporting tool. You view AI as a productivity enhancer rather than just a novelty.

• Understanding of lifecycle/ESP/CRM analytics: Familiarity with Iterable, Braze, or a comparable lifecycle platform, particularly regarding the analytics and data layer, beyond just campaign execution.

• Fluency in marketing analytics: You grasp CAC, LTV, conversion rates by funnel stage, channel-specific details, and ROAS. You can seamlessly transition between discussions about data models and marketing strategies without losing context.

• Fluent in English (required): Daily collaboration with a US-based team necessitates strong written and spoken English for effective asynchronous communication, documentation, and cross-functional alignment.

• Experience in experiment measurement: Proven ability to design measurement frameworks for A/B tests — including control/treatment cohort construction, metric selection, and interpretation of results.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits package.

• Opportunities for professional development and growth.

• Flexible work hours and remote work options.

• Collaborative and innovative work environment.