Marketplaces Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of media strategy, planning, execution, and optimization across Amazon and various other marketplaces.

• Oversee budgets, bidding, and campaign structures to enhance revenue and operational efficiency.

• Collaborate with an external media agency to implement marketplace campaigns effectively.

• Directly engage with Amazon Ads and other marketplace platforms to refine campaigns and boost performance as needed.

• Lead the execution of Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP/programmatic, STV, and new ad formats.

• Expand media initiatives to additional marketplaces such as Walmart and Target.

• Identify and amplify successful campaigns, products, and target audiences.

• Promote ongoing testing of keyword strategies, targeting methods, creative formats, messaging, bidding techniques, and placements.

• Optimize for immediate efficiency (ROAS/CAC) while fostering long-term growth (TACoS/LTV).

• Discover and leverage new growth opportunities across marketplaces, including innovative ad formats, audiences, and expansion channels.

• Adapt media strategies based on performance analytics, market trends, and competitive analysis.

• Develop and maintain reporting frameworks for key performance indicators.

• Convert data into actionable insights and strategic recommendations.

• Track and enhance performance metrics across CAC, LTV, ROAS, ACOS, TACoS, CVR, and SOV/ranking.

• Manage competitive intelligence across marketplaces and provide actionable insights to the organization.

• Design and implement incrementality and lift tests associated with promotions, campaigns, and product launches.

• Validate new growth opportunities through structured testing.

• Identify avenues for improving efficiency, scalability, and overall performance.

• Stay informed about marketplace media trends, tools, and platform advancements.

⛳️ Requirements

• 3–5+ years of direct experience with Amazon Advertising.

• Proven success in scaling marketplace revenue and efficiency through hands-on campaign management.

• Experience managing marketplace performance from start to finish; Amazon experience is essential.

• Familiarity with Walmart, Target, or other marketplaces is advantageous.

• Extensive experience executing campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.

• Experience with Amazon DSP/programmatic advertising is mandatory.

• Preference for candidates with Video/Streaming TV (STV) experience.

• Demonstrated capability to build, test, and expand campaigns from the ground up, converting strategy into quantifiable outcomes.

• Strong ability to influence cross-functional stakeholders and create impactful results.

• Background in CPG, supplements, or eCommerce is preferred.

• Experience in managing or collaborating with external media agencies while retaining control over strategy, performance, and business results.

• Proven ability to translate campaign goals into clear, measurable strategies.

• Experience in developing reporting frameworks that integrate large data sets.

• Familiarity with business intelligence tools is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote working options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.