Marketo Technical Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement Marketo environments and program frameworks from scratch, encompassing workspace and partition strategies, folder taxonomies, and governance structures.

• Direct the solution design for intricate implementations, including multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture.

• Establish technical standards and best practices for Marketo builds across client projects, ensuring they are consistent, scalable, and maintainable.

• Evaluate and provide technical insights on the Marketo work of other developers, which includes program builds, smart list logic, data management workflows, and integration setups.

• Create and oversee Marketo programs for various applications: email nurturing, event management, webinars, account-based marketing (ABM), website forms, scoring, and lifecycle automation.

• Implement lead and account scoring models, incorporating behavioral, demographic, and firmographic scoring frameworks.

• Configure and uphold the Marketo-Salesforce synchronization, which includes field mapping, sync rules, campaign influence, and resolving data conflicts.

• Construct and manage custom data structures, API integrations, webhooks, and more.

• Develop and sustain Marketo forms, landing pages, and email templates, incorporating tokenization strategies to facilitate scalable and reusable program design.

• Act as a subject matter expert on Marketo technical strategy, assisting clients in making informed choices regarding architecture, tools, and processes.

• Facilitate technical workshops to convert business and marketing requirements into actionable technical plans.

• Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders.

• Counsel clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA).

⛳️ Requirements

• Over 7 years of practical experience with Marketo, demonstrating a proven record of managing complex implementations from start to finish.

• Profound expertise in core Marketo functionalities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management.

• Extensive experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting issues.

• Demonstrated capability to architect scalable Marketo environments, including workspace strategy, partition design, naming conventions, and governance documentation.

• Experience in implementing lead lifecycle models, scoring frameworks, and revenue attribution methods.

• Proficient in leading client-facing discussions encompassing discovery, solution presentations, and ongoing advisory roles.

• Experience in reviewing and mentoring the work of other Marketo developers or marketing operations practitioners.

🏝️ Benefits

• Medical

• Dental

• Vision

• Short-Term/Long-Term Disability

• Life/Accidental Death & Dismemberment Insurance

• Flexible Paid Time Off

• Various additional ancillary benefits and perks