Marketing Technology Automation Manager

This is a fully remote position, open to applicants in Alabama, +31 more states.

📋 Description

• Collaborate with internal stakeholders to identify challenges and project requirements.

• Tailor and enhance communications for students and prospects, emphasizing relevance, personalization, and overall student experience.

• Ensure the compatibility and seamless integration of components within the marketing technology stack.

• Evaluate marketing systems and operations to uncover opportunities for improvement utilizing tools such as Workato, Zapier, Airtable, and other middleware.

• Propel marketing automation initiatives aimed at enhancing student engagement and success rates.

• Create Email and SMS journeys as well as automation processes.

• Manage SQL error resolution, troubleshooting, data-flow oversight, and payload delivery.

• Provide technical assistance and foster collaborative project completion.

• Verify and assess the scalability and durability of solutions.

• Monitor implemented solutions and conduct maintenance tasks.

• Document operational procedures, design specifications, and related information thoroughly.

• Maintain comprehensive records for future reference and knowledge transfer.

• Encourage team learning and professional growth.

• Keep abreast of industry trends and advancements.

• Report directly to the Director of Marketing Automation.

⛳️ Requirements

• Over 5 years of hands-on experience with Salesforce Marketing Cloud or Marketo.

• Proven experience in constructing Email and SMS journeys.

• Experience in managing system integrations and API connections among marketing automation platforms.

• At least 3 years of experience working with CRM systems.

• More than 5 years of experience in coding emails and landing pages.

• Strong proficiency in SQL, including familiarity with data extensions, complex queries, and joins.

• Proficiency in AMPscript.

• Proficiency in Server-Side JavaScript (SSJS).

• Understanding of web development basics, including HTML, CSS, and JavaScript.

• A Bachelor's degree is required.

• Demonstrated hands-on experience with middleware tools such as Workato, Airtable, or Zapier.

• Must reside in and work from one of the authorized states listed in the job posting.

• A reliable internet connection and a dedicated, well-equipped workspace free from distractions are essential.

• Attendance, punctuality, and reliability are crucial.

🏝️ Benefits

• Comprehensive, low-deductible medical insurance.

• Affordable dental and vision plans, often at little to no cost.

• 5 weeks of paid time off.

• Nearly a dozen paid holidays throughout the year.

• Employer-funded retirement plan.

• Free tuition assistance program.

• Parental leave benefits.

• Mental health and well-being resources available.

• A strong internet connection and a dedicated, well-equipped workspace are mandatory for remote work.