Marketing Strategist – Contractor

📋 Description

• Create and execute demand-generation and brand-awareness initiatives aimed at attracting new qualified leads and enhancing brand visibility for B2B or B2C enterprises.

• Develop and implement omnichannel marketing campaigns by overseeing the content calendar, ensuring cohesive and timely execution across various teams and platforms, including emails, social media, paid advertisements, and website content.

• Leverage our reporting tools (such as CRM data) to assess, analyze, and report on the effectiveness of marketing initiatives, refining strategies based on insights derived from data.

• Assist internal team members with SEO efforts to establish search as a dependable and consistent source of demand.

• Proactively identify and address issues affecting marketing performance, employing a blend of strategic foresight and tactical implementation.

• Ensure brand consistency in all outputs, maintaining the integrity of the brand.

⛳️ Requirements

• Proven experience in developing and executing growth marketing strategies for a rapidly expanding B2B agency or brand.

• At least 3 years of experience in marketing or demand-generation roles.

• Proficient in reporting with a strong preference for a data-driven approach.

• Ability to discern trends, insights, and opportunities to continually enhance growth potential.

• Familiarity with marketing tools such as Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, AI tools, etc.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment that promotes work-life balance.

• Access to a comprehensive benefits package including health insurance, retirement plans, and paid time off.