Marketing-Spezialist, KI-Fokus

📋 Description

• Strategic AI Integration: You identify and assess the latest AI tools and technologies (Generative AI, Predictive Analytics, Personalization Engines) and develop strategies for their profitable integration across our entire marketing value chain.

• Prompt Engineering & Content Innovation: You take the lead in developing and optimizing prompts for AI-driven content generation (texts, images, videos), ensuring our content is not only efficient but also unique and brand-compliant.

• Data Orchestration & Insights: You delve deep into our marketing data. Utilizing AI, you uncover hidden patterns, develop predictive models for customer behavior, and translate complex analyses into clear, actionable marketing strategies.

• Future Campaigns: You conceptualize, plan, and optimize data-driven and AI-supported marketing campaigns across all channels (Social Media, SEA, SEO, Email, etc.).

• Knowledge Transfer & Enablement: You serve as our internal AI evangelist. You train and empower your colleagues in the marketing team to effectively and ethically utilize AI tools, fostering a culture of experimentation.

• Ethical AI Development: You critically evaluate the ethical implications of our AI applications, identify potential biases, and actively contribute to the development of guidelines for responsible AI use.

• Brand and Experience Architect: You leverage AI to gain deeper insights into our target audiences and create highly personalized brand experiences that delight and engage our customers.

⛳️ Requirements

• Solid Marketing Expertise: You possess a strong foundation in digital marketing (degree in Marketing, Communications, Business Administration, or comparable training/work experience).

• Passion for AI & Tech Affinity: You are not only curious about AI but have also gained initial hands-on experience with Generative AI (e.g., ChatGPT, Midjourney, Bard) or Machine Learning tools.

• Ideally, you have basic knowledge of data analysis or scripting (e.g., Python).

• Analytical and Conceptual Strength: You enjoy interpreting data, recognizing relationships, and developing innovative strategies from them.

• Creativity & Willingness to Experiment: You think outside the box and are not afraid to explore new paths, test hypotheses, and learn from mistakes.

• Communication & Thirst for Knowledge: You can explain complex technical concepts in an understandable way and have the drive to continuously educate yourself and share your knowledge.

• Initiative & Hands-on Mentality: You do not wait for instructions but actively engage, propose solutions, and implement them proactively.

• Ethical Awareness: A responsible approach to data and technology is a given for you.

🏝️ Benefits

• Depending on the company, we will clarify this for you!

• Your resume, our AI, your decision!