Marketing Specialist – Membership

📋 Description

• Create and uphold a compelling and thoughtful membership experience from the application stage through to renewal, ensuring a mission-ready membership base.

• Develop a structured and repeatable member journey, complete with defined touchpoints and clear expectations.

• Identify and rectify gaps in the member experience to enhance engagement and retention rates.

• Design and execute membership-related campaigns throughout the year, aligning with our customer Statement of Works (SOWs) and the expressed needs of our members.

• Collaborate with the Creative team to produce engaging content and nurture campaigns aimed at driving new member registrations.

• Specify target segments and outreach strategies to promote intentional membership growth.

• Organize and execute member-focused virtual and in-person events from inception to completion.

• Oversee and enhance the membership portal, website, and networking platforms to boost engagement and improve user experience.

• Partner with the Member Admin to map, clean, and manage workflows and data integrations across the portal and CRM systems.

• Guarantee data accuracy and integrity to aid in reporting, communication, and decision-making processes.

• Monitor and report on member success initiatives, including improvement plans and roadmaps.

• Regularly gather member feedback through surveys and other forms of interaction.

• Represent NSTXL at tradeshows, member meetings, and industry events as a front-facing representative.

• Work alongside all marketing teams to facilitate quarterly in-person member engagement and networking events.

• Promote accountability and alignment among teams supporting the membership experience.

• Oversee membership projects and deadlines utilizing tools such as Monday.com, Outlook, content calendars, and other project management software.

• Act as a primary contact and face of NSTXL for members, delivering exceptional service and ensuring a high-quality member experience.

• Proactively engage with members to discern their needs, identify challenges, and connect them with relevant NSTXL resources and opportunities.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• At least four (4) years of experience in marketing or a related field.

• A minimum of two (2) years of experience managing or supporting a customer, growth, or membership lifecycle.

• Proven experience working with marketing automation, CRM, and CMS platforms such as HubSpot, Salesforce, or WordPress.

• Nice to Have: Familiarity with Canva or similar design software.

• Creativity and a strong desire to cultivate and nurture a membership community.

• Capability to create and implement a comprehensive membership strategy and member success roadmap.

• Comfort with public speaking, traveling, and attending events, as well as networking with industry and government representatives.

• Deep understanding of customer journeys and lifecycles, with experience in developing acquisition, retention, and engagement strategies.

• Excellent planning, organizational, and problem-solving skills.

• Team-oriented with a commitment to crafting exceptional experiences.

🏝️ Benefits

• Health Insurance: Medical and dental – the company covers 90% of premiums for individual and family coverage.

• Vision Insurance: Fully provided.

• Retirement Plans: 401(k) with employer match up to 4%.

• Paid Time Off: Includes paid sick and safe leave, paid floating holidays, and generous vacation policies.

• Other: Basic Life & AD&D policy funded by the company.

• Voluntary Life options available.

• Flexible and remote work arrangements.

• Wellness reimbursement plan and mental health support.

• Community sponsorship opportunities.

• Donation matching program.

• Professional development allowance.