Marketing Specialist, Education

This is a fully remote position, open to applicants in Florida, +9 more states.

📋 Description

• Oversee membership and educational initiatives, manage digital platforms, assist with webinars and training logistics, and provide performance analysis.

• Assist in campaigns designed to attract new members and retain current ones, focusing on audience targeting and follow-up strategies.

• Create and implement marketing campaigns aimed at re-engaging lapsed members.

• Establish and maintain audience segments for membership initiatives utilizing HL7’s CRM and email marketing tools.

• Support marketing efforts that promote registrations for educational programs, certifications, and corporate training sessions.

• Conduct market and audience analysis to guide the positioning of education campaigns.

• Oversee project timelines for courses and educational events.

• Compile post-program reports detailing participation and subsequent actions.

• Manage the daily social media schedule and update HL7 website content.

• Provide regular performance reports with suggestions for enhancements.

⛳️ Requirements

• 3 to 5 years of experience in a communications and marketing position with practical campaign execution; experience in associations, nonprofits, or healthcare is advantageous.

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

• Proficient in scheduling and facilitating virtual meetings, training sessions, and events.

• Working knowledge of marketing tools: Canva, email marketing/automation platforms (HubSpot, MailChimp, Propfuel), CRM/AMS systems, social media scheduling tools, and Google Analytics.

• Exceptional copywriting abilities.

• Strong attention to detail and demonstrated follow-through across various campaigns and deadlines.

• Comfortable working with data—creating reports, identifying trends, and translating numbers into actionable recommendations.

• A proactive self-starter who identifies tasks that need attention and takes initiative, while also being a collaborative team player who shares credit, seeks input, and contributes as necessary.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development