Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement campaigns and initiatives aimed at current customers to enhance awareness of additional products, tiers, and features.

• Identify accounts poised for upselling or cross-selling based on their journey stage.

• Collaborate with Product Marketing to convert product capability messaging into customer-relevant value propositions and manage campaign performance metrics.

• Work alongside the Webinars & Virtual Events Lead to develop programming for specific customer segments.

• Design lifecycle initiatives that emphasize customer value prior to renewal periods, incorporating digital, in-product, and email interactions.

• Partner with Customer Success to create playbooks that merge CS outreach with marketing-generated content and campaigns.

• Establish a collective calendar of CS and Marketing interactions synchronized with the customer lifecycle.

• Monitor and report on customer marketing performance, including influenced pipeline, renewal rates, net revenue retention (NRR), and engagement metrics.

• Ensure accurate attribution in Salesforce and marketing automation tools to reflect customer campaign contributions appropriately.

• Provide data-driven insights during weekly and monthly reporting sessions with Demand Generation leadership.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, including a minimum of 2 years in customer marketing, lifecycle marketing, or a similar role.

• Proven ability to conceive and implement multi-channel campaigns aimed at existing customers.

• Experience collaborating directly with Customer Success or Account Management teams.

• Familiarity with marketing and CS tools (e.g., Salesforce, Marketo, and/or Pendo).

• Excellent written communication skills, capable of translating complex product value into clear and persuasive customer messaging.

• Proficient with data: able to generate reports, interpret pipeline metrics, and articulate campaign performance fluently.

• Background in marketing within the cybersecurity sector.

• Knowledge of Account-Based Marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).

• Experience supporting renewal or expansion efforts in a Product-Led Growth (PLG) or hybrid Go-To-Market (GTM) model.

• Familiarity with net revenue retention (NRR) and gross revenue retention (GRR) frameworks and understanding of how marketing impacts post-sale revenue.

🏝️ Benefits

• Restricted Stock Units (RSUs).

• Employee Stock Purchase Plan (ESPP).

• Flexible time off.

• Paid company holidays and sick leave.

• Gender-neutral parental leave.

• Grandparent leave.

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan with company match.

• Life and disability insurance.

• Health and dependent care flexible spending accounts (FSA).

• Voluntary benefits (hospital, accident, critical illness insurance).

• Employee Assistance Program (EAP).

• ARAG pre-paid legal services.

• Nationwide pet insurance.

• Cancer care program.

• Global business travel medical insurance.

• Home office allowance.

• Mobile phone reimbursement.

• Wellness coaching.

• Wellness/gym reimbursement.

• Fertility coverage.

• Adoption and surrogacy reimbursement.