Marketing Specialist – Business & Government

📋 Description

• Implement Demand Generation Campaigns:

• Conduct multi-channel acquisition initiatives through email, paid media, and content targeting new business and government accounts.

• Create ad copy and emails; design visuals in Canva or collaborate with our in-house creative team as necessary.

• Assist in webinar execution, including logistics, promotion, and follow-up coordination.

• Extract and segment contact lists, perform data cleanup, and map account fields as instructed to ensure precise campaign targeting and attribution.

• Confirm that leads from campaigns and webinars are properly scored and directed.

• Collect campaign data and summarize it into clear, comprehensible recaps.

• Oversee Projects and Deadlines:

• Draft and submit project briefs to initiate work with the internal agency; coordinate with the PMO to keep projects on schedule.

• Utilize Asana to manage campaign timelines and give feedback on deliverables.

• Inform internal stakeholders about new and upcoming campaign activities to ensure everyone is well-informed.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• Over 2 years of B2B demand generation experience in the SaaS sector.

• Exceptional writing abilities across various formats: ad copy, emails, briefs, and campaign materials.

• Direct experience in planning and executing webinars is a plus.

• Strong organizational skills and meticulous attention to detail.

• Excellent communication and collaboration skills, with the ability to build trust across teams.

• A kind demeanor, conscientiousness, and a good sense of humor.

🏝️ Benefits

• Competitive compensation, with all full-time employees participating in our ownership program—because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid, and in-office collaboration spaces vary by role, team, and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to take a break and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support.

• Learning and development resources, including professional development tools and tuition reimbursement, to facilitate your growth.

• The technology and tools you need to perform at your best.

• Motivosity employee recognition program.

• A culture founded on inclusivity, support, and meaningful connections.