Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement the comprehensive marketing strategy across paid, organic, and brand channels, with Meta and Google as foundational platforms.

• Establish a cohesive brand voice and presence that positions Bridgecare as a reliable name in CRNA/anesthesiologist locum staffing.

• Analyze the competitive landscape in locum tenens staffing to pinpoint opportunities for differentiation.

• Create, launch, and optimize Facebook/Instagram advertising campaigns, focusing on audience targeting, creative experimentation, and budget management.

• Manage Google Ads campaigns aimed at healthcare administrators and facilities in search of locum staffing solutions.

• Craft compelling ad copy and develop innovative creative concepts.

• Collaborate closely with the Sales Manager and Business Development Director to create drip campaigns.

• Oversee the strategy for landing pages and optimize conversions for paid traffic.

• Design campaigns that generate qualified inbound interest from clinics and hospitals.

• Work in partnership with Sales and Recruiting teams on lead transitions.

• Take responsibility for reporting on CAC, lead quality, conversion rates, and ROAS.

• Leverage data to enhance targeting, campaign effectiveness, and marketing expenditures.

⛳️ Requirements

• Minimum of 3 years of marketing experience.

• Practical experience with Meta Ads Manager and Google Ads.

• Demonstrated success in running paid campaigns that achieved measurable business outcomes, such as leads, brand awareness, or pipeline growth.

• Strong understanding of B2B marketing funnels, particularly in healthcare, staffing, or similar relationship-focused B2B sectors.

• Ability to independently manage strategy execution and display initiative.

• Excellent copywriting skills and a flair for creativity.

• Data-driven approach and proficiency in utilizing ad platform analytics, Google Analytics, and reporting tools.

• Experience in brand-building within a competitive or saturated market is advantageous.

• Familiarity with locum tenens, healthcare staffing, or the broader healthcare sector is highly desirable but not mandatory.

🏝️ Benefits

• Comprehensive benefits package.

• Paid Time Off.

• Health, life, vision, dental, disability, and AD&D insurance.

• Flexible Spending Accounts/Health Savings Accounts.

• 401(k) plan.

• Opportunities for leadership and professional development.

• Work-life balance.

• Flexible work arrangements.

• Supportive and collaborative work environment.