Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute demand-generation and brand-awareness campaigns to draw in new qualified leads and enhance brand visibility for B2B or B2C brands.

• Plan and implement omnichannel campaigns by overseeing the marketing content calendar, ensuring coherence and timely execution across teams and platforms such as emails, social media, paid advertisements, and website content.

• Leverage our reporting tools (including CRM data) to track, analyze, and report on the success of marketing campaigns, refining strategies based on insights derived from data.

• Assist internal services team members with SEO initiatives to establish search as a dependable and consistent demand channel.

• Proactively identify and address issues that affect marketing performance, utilizing both strategic foresight and tactical execution.

• Ensure brand consistency across all outputs, maintaining brand integrity.

⛳️ Requirements

• Proven experience in developing and executing growth marketing strategies for a rapidly growing B2B agency or brand.

• Over 3 years of experience in marketing or demand-focused positions.

• Proficient in reporting with a strong preference for a data-driven approach.

• Ability to discern trends, insights, and opportunities to continually optimize growth potential.

• Familiarity with marketing tools such as Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, AI tools, etc.

🏝️ Benefits

• Excellent medical, dental, and vision insurance plans.

• Life and disability coverage.

• 401k retirement savings plan.

• Unlimited paid time off and 11 paid holidays.

• Annual educational stipend to support your professional development.