Marketing Solution Architect

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Designing and enhancing the architecture, systems, and data frameworks that support Global Payments' SMB Marketing ecosystem.

• Developing comprehensive marketing solutions for executing campaigns from start to finish.

• Overseeing integration needs across CRM, marketing automation, CDP, analytics, and other marketing technology data platforms.

• Setting standards for campaign tracking, tagging, and attribution processes.

• Converting business and campaign needs into detailed technical specifications.

• Defining and upholding standards for data quality, system usage, and integration practices.

• Identifying and resolving intricate technical challenges related to data flow, system integrations, tracking, and lead management.

⛳️ Requirements

• A bachelor's degree in Marketing, Information Technology, Business, or a related discipline; equivalent experience is also acceptable.

• Over 10 years of experience in marketing technology, data architecture, or systems integration.

• Advanced expertise with marketing platforms including Salesforce CRM, Marketo/Pardot, CDPs, paid media platforms, GTM & attribution tools, and analytics tools, as well as ETL/integration platforms.

• Strong comprehension of data architecture, data modeling, and system integrations.

• Demonstrated history of designing and implementing scalable marketing technology solutions.

• Experience collaborating with enterprise data teams, BI, and engineering departments.

• Strong analytical and problem-solving capabilities with a keen attention to detail.

• Excellent communication skills, capable of translating technical concepts for business stakeholders.

🏝️ Benefits

• Health insurance

• Retirement plans

• Professional development