Marketing / Social Media Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance our presence on Facebook, Instagram, LinkedIn, and TikTok, with a willingness to explore additional platforms as strategies develop.

• Create and uphold a content calendar that aligns with brand campaigns, product launches, educational themes, and seasonal opportunities.

• Strategize, write, and present content ideas — including copy, creative direction, and format — for approval before scheduling or publishing.

• Schedule, distribute, and oversee all approved content across various platforms.

• Interact with followers, reply to comments and messages, and actively foster community engagement that reflects the brand’s professional tone.

• Analyze platform analytics weekly and compile a monthly performance report that includes clear insights and recommendations.

• Keep track of algorithm changes, platform updates, and emerging best practices, and proactively present relevant suggestions to the team.

• Collaborate with the Marketing Consultant on campaign briefs, content priorities, and brand direction.

• Assist with broader digital marketing initiatives as required, such as email marketing, website content updates, and promotional campaigns.

• Identify and suggest new opportunities, including collaborations, trends, content formats, and platform features to ensure continuous growth.

⛳️ Requirements

• A minimum of 3–5 years of dedicated professional social media management experience.

• Proven track record of managing and growing audiences across multiple platforms simultaneously, with relevant examples.

• Strong analytical skills: ability to interpret platform data and provide clear recommendations based on findings.

• Proficiency in social media scheduling and management tools (such as Later, Buffer, Hootsuite, Meta Business Suite, or equivalent).

• Exceptional written English — professional, natural, and grammatically correct.

• Naturally proactive.

• Full professional availability — this is a full-time, exclusive position.

• Dependable and self-motivated: you will be working remotely and largely independently while still collaborating with senior management.

• Preferred (Bonus Skills)

• Graphic design skills — at minimum, proficiency in Canva; experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) is a significant advantage.

• Video editing capabilities — ability to edit Reels, TikToks, and short-form educational video content.

• Familiarity with AI tools — working knowledge of AI tools for content generation, image creation, caption writing, or workflow efficiency (e.g., ChatGPT, Midjourney, Perplexity, and more).

• Understanding of SEO and/or Large Language Model Optimization (LLMO) — knowledge of how content is indexed and surfaced by both search engines and AI tools.

• Experience with CRM systems – HubSpot or Gohighlevel.

• Background in the beauty, skincare, health, wellness, or medical aesthetics industries.

• Email marketing experience (Mailchimp, Klaviyo, or similar platforms).

• Basic website content management skills (WordPress, Shopify, or similar CMS).

• Familiarity with paid social advertising (Meta Ads, LinkedIn Ads) — even at a foundational level.

• Experience in photography or visual content production.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work schedule and remote working options.

• Collaborative and supportive team environment.