Marketing Programs Manager – Maternity Cover

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize and implement comprehensive international campaigns across various channels including email, nurturing, webinars, blogs, social media, events, and syndication.

• Oversee timelines, coordinate with stakeholders, and ensure timely delivery across diverse regions.

• Monitor performance metrics and optimize strategies for pipeline impact.

• Tailor global campaigns to fit the needs of EMEA, LATAM, and Canada.

• Ensure messaging aligns with local languages, cultural nuances, regulatory requirements, and market priorities.

• Manage translation and regional review processes as necessary.

• Lead the strategy and execution of webinars, from topic selection to follow-up activities.

• Drive efforts for registration, attendance, and conversion of post-event meetings.

• Develop targeted email campaigns and multi-step nurturing journeys.

• Continuously test and optimize for enhanced engagement and conversion rates.

• Oversee third-party syndication vendors and establish relevant targeting criteria.

• Track cost per lead (CPL), assess lead quality, and monitor downstream conversion rates.

• Create campaign messaging and assets, including emails, landing pages, outreach copy, and toolkits.

• Spearhead blog production in alignment with campaign themes.

• Enhance social media engagement and registrations through amplification efforts.

• Publicize both owned and third-party events with measurable success metrics.

• Extend campaigns via partners using scalable "Campaign in a Box" toolkits.

• Assist in the creation of Account-Based Marketing (ABM) outreach for priority accounts.

• Collaborate closely with LDR/BDR teams to ensure effective follow-up, swift lead engagement, and meeting conversions.

• Maintain closed-loop reporting to enhance overall performance.

⛳️ Requirements

• Minimum of 5 years of experience in integrated marketing, demand generation, or field marketing.

• Demonstrated success in executing multi-channel campaigns across global markets.

• Strong proficiency in webinars, email marketing, nurturing, and lead generation strategies.

• Experience managing content syndication and working with third-party vendors.

• Skilled content creator with excellent copywriting capabilities.

• Experience in localizing campaigns for different regions.

• Highly organized, results-oriented, and comfortable collaborating across functions.

• Familiarity with key marketing technologies utilized by Five9, including Salesforce.com, Marketo, Zoom for webinars, 6sense, Folloze, and Monday.com.

• Strong analytical skills with the capability to measure, report on, and enhance campaign performance.

🏝️ Benefits

• Five9 values diversity and is dedicated to creating a team that reflects a wide range of backgrounds, perspectives, and skills. The more inclusive we are, the better we perform. Five9 is an equal opportunity employer.