Marketing Operations Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee and enhance Salesforce CRM and Salesforce Account Engagement (previously known as Pardot).

• Design, test, and roll out marketing emails, engagement programs, automation workflows, landing pages, forms, and email templates.

• Develop and manage lead scoring, segmentation, list management, and marketing automation initiatives.

• Establish campaign tracking, attribution, and reporting processes within Salesforce.

• Ensure the integrity of CRM data, maintain database hygiene, and uphold lead quality.

• Guarantee smooth synchronization between Salesforce CRM and Salesforce Account Engagement.

• Assist with marketing technology integrations and pinpoint opportunities to enhance efficiency via automation.

• Implement integrated marketing campaigns that support webinars, events, partner marketing, customer marketing, digital campaigns, and demand generation efforts.

• Create campaign assets such as emails, landing pages, forms, registration pages, and follow-up nurture programs.

• Manage campaign schedules, conduct quality assurance testing, and ensure timely execution.

• Analyze campaign performance and suggest optimization opportunities.

• Develop and maintain marketing assets including: One-pagers, eBooks, Case studies, Customer success stories, Email campaigns, Webinar materials, Event collateral, Presentation decks, Sales enablement resources, Social media graphics, Website content.

• Act as the primary marketing contact for the Stridepath website, which is built on WordPress.

• Collaborate with Beck Digital, Stridepath's website development partner, to manage website updates, enhancements, and ongoing maintenance.

• Work with Beck Digital to support ongoing SEO efforts, facilitate content updates, and assist in implementing recommendations that boost search visibility and website performance.

• Create and publish website content, including landing pages, blogs, customer success stories, solution pages, and downloadable resources.

• Oversee website forms, calls-to-action, and lead capture capabilities to support marketing campaigns and demand generation.

• Coordinate website content updates with internal stakeholders to ensure accuracy, consistency, and alignment with Stridepath's branding and messaging.

• Track website performance using Google Analytics, Google Search Console, and other reporting tools, providing insights and recommendations for ongoing improvement.

• Conduct regular quality assurance checks to ensure that website content, links, forms, and integrations function correctly across various devices and browsers.

• Create executive dashboards and marketing performance reports.

• Monitor key marketing metrics including email engagement, marketing qualified leads (MQLs), pipeline contribution, campaign performance, and ROI.

• Keep an eye on funnel conversion metrics and identify opportunities for ongoing improvement.

• Evaluate campaign performance and provide actionable recommendations.

• Utilize AI-powered tools to enhance marketing productivity, streamline workflows, accelerate content creation, and optimize campaign performance.

• Leverage AI for research, writing, personalization, reporting, process automation, and campaign optimization while maintaining brand quality and accuracy.

• Stay updated on emerging AI technologies and recommend innovative methods to enhance marketing effectiveness and operational efficiency.

• Maintain marketing calendars, project documentation, and campaign timelines.

• Collaborate closely with Sales to ensure CRM alignment, lead management, and accurate campaign reporting.

• Support webinar platforms, event registration tools, and other marketing technologies.

• Develop scalable marketing processes that facilitate company growth.

• Work alongside the Director of Marketing on strategic marketing initiatives while continuously refining processes across marketing operations, digital marketing, demand generation, content, events, and reporting.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.

• 0–2 years of marketing experience (internships are welcome).

• Exceptional written and verbal communication capabilities.

• Strong organizational and project management skills.

• High attention to detail along with excellent time management skills.

• Analytical mindset paired with robust problem-solving abilities.

• Self-driven with a desire to learn new technologies and continuously enhance skills.

• Capability to handle multiple projects in a dynamic environment.

• Passion for marketing technology, data, and process enhancement.

• Interest in utilizing AI tools such as ChatGPT, Gemini, and other emerging technologies to boost marketing performance, streamline workflows, and foster creativity and productivity.

🏝️ Benefits

• Competitive compensation package.

• Equity opportunities (available for select candidates).

• Flexible work environment (remote/hybrid options).

• Opportunities for growth with one of the fastest-evolving ServiceNow partners.

• Support for certification and professional development.