Marketing Operations Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop, test, launch, and enhance comprehensive email campaigns in Marketo, focusing on segmentation, personalization, A/B testing, deliverability assessments, and scheduling.

• Take ownership of the email process throughout QA and delivery, collaborating with content, creative, events, lifecycle, customer marketing, product marketing, and demand generation teams.

• Construct and uphold campaign infrastructure, workflows, templates, and smart campaigns.

• Generate, manage, and review sales email sequences within Outreach.

• Facilitate stakeholder alignment and approvals as the project manager for email campaigns.

• Oversee operational activities across Marketo and Salesforce, including list management, lead routing, forms, workflows, and data hygiene.

• Diagnose tracking inconsistencies between Marketo and form submission data in collaboration with web and development teams.

• Evaluate and enhance data flow between Marketo programs and Salesforce campaigns.

• Organize webinar and event logistics, including registration, reminders, follow-up sequences, platform setup, and lead transfer.

• Create and sustain standardized Marketo programs for webinars, events, and conferences.

• Configure and QA Salesforce campaigns, registration emails, calendar invites, and event communications.

• Maintain attribution tagging, reporting, and program success indicators.

• Analyze campaign performance, highlight insights and anomalies, and report on deliverability and list-quality concerns.

• Leverage insights to guide A/B testing and continuous improvement alongside the Lifecycle Marketing Manager.

• Develop repeatable campaign processes and documentation.

• Manage the execution of global campaigns across email, paid search, webinars, events, and account-based marketing.

• Coordinate email localization with EMEA reviewers.

• Initiate AI-enabled workflow automation and collaborate with GTM Engineering to eliminate manual tasks.

• Assist with Clay enrichment workflows and ensure compliance with GDPR, opt-in, unsubscribe, and database hygiene standards.

⛳️ Requirements

• 1–2 years of experience in marketing operations, campaign management, demand generation, or email marketing, preferably in a B2B technology setting.

• Proficient hands-on experience with Marketo is essential.

• Familiarity with Salesforce, HubSpot, Zoho, or other CRM platforms for creating emails, forms, lists, workflows, smart campaigns, and dynamic content.

• Excellent attention to detail and a QA-oriented mindset.

• Background in audience segmentation, list hygiene, and scalable email deliverability.

• Strong organizational and project management capabilities.

• Ability to collaborate cross-functionally with marketing, sales, product marketing, and event teams.

• Proficient in reporting and analytics, including converting campaign metrics into actionable insights.

• Capacity to independently manage recurring operational tasks.

• Willingness and ability to thrive in a fast-paced, challenging environment.

• Outstanding English communication skills, both verbal and written.

• Must possess existing authorization to work in the U.S. without visa sponsorship now or in the future.

• Nice to have: familiarity with Clay and analytics tools.

• Nice to have: HTML/CSS skills for email troubleshooting.

• Nice to have: experience supporting a high-volume marketing team.

• Nice to have: understanding of GDPR and email compliance requirements.

• Nice to have: experience with LLMs and AI-enabled operational workflows.

🏝️ Benefits

• Competitive base salary.

• Company-wide bonus program.

• Generous and flexible time off.

• Parental leave policies.

• Comprehensive Medical, Dental, Vision, and Life Insurance fully covered for employees.

• 401K with a generous company match.

• Exceptional rewards and incentives.

• Opportunities for community service and contribution.

• Access to a downtown Austin office featuring a high-tech gym and nearby running trails.

• Continuous career development opportunities through the Learning & Development team.

• Engaging work within a fast-paced, global organization known for its award-winning culture.