Global Marketing Operations, Technology Specialist

This is a fully remote position, open to applicants in Italy.

📋 Description

• Set up, maintain, and continually enhance marketing systems.

• Participate in AI-driven workflows, AI agents, and other marketing solutions powered by AI.

• Enhance the HubSpot–Salesforce synchronization to ensure data integrity and a steady flow of leads.

• Develop and refine predictive models for lead scoring.

• Oversee workflows and troubleshoot errors related to MQL qualification and lead distribution.

• Utilize data enrichment and custom-coded workflow actions to expand platform functionalities.

• Create, oversee, and document system processes.

• Educate users on best practices for marketing technology.

• Manage CRM records, properties, lists, workflows, user management, and GDPR compliance.

• Implement lead scoring, lead sources, chatbots, and marketing automation strategies.

• Oversee data imports related to campaigns, ensuring accuracy, hygiene, and proper segmentation.

• Safeguard data security and governance for information within marketing systems.

• Collaborate with internal teams to identify challenges and prioritize enhancements to systems.

• Drive integrations across platforms and work closely with system administrators and data teams.

• Monitor changes in internal and external data and technology, including advancements in AI.

• Assist in assessing future technology solutions for the marketing team.

⛳️ Requirements

• Bachelor’s degree in marketing, computer science, business, or a related discipline.

• Proficient understanding of digital marketing automation or other marketing technologies.

• Experience with HubSpot is mandatory.

• Familiarity with Salesforce, particularly in relation to HubSpot–Salesforce synchronization, is an advantage.

• Practical experience or a strong interest in integrating AI into marketing operations is a significant benefit.

• Knowledge of predictive lead scoring, data enrichment, and custom-coded workflow actions is highly regarded.

• Proven experience in utilizing technology and marketing expertise to enhance processes and outcomes.

• Capability to handle multiple competing priorities at once.

• Strong attention to detail.

• Positive attitude, initiative, and commitment to follow-through.

• Proactive in anticipating challenges and suggesting improvements.

• Desire for personal and professional growth.

• Exceptional written and verbal communication abilities.

• High proficiency in business English.

• Must possess legal authorization to work in the country of residence or job location.

• Visa sponsorship is not provided.

🏝️ Benefits

• Healthcare insurance.

• Wellness initiatives, including gym memberships and mental health support.

• Paid time off, vacation days, birthday leave, and recharge days.

• Local benefits like meal vouchers, transport allowances, or extended parental leave, depending on the location.

• Opportunities for career advancement and professional development.

• Cross-functional project involvement.

• Flexible working hours.

• Remote work options available.

• Access to company hubs and office environments if desired.

• A diverse and inclusive global team atmosphere.