Marketing Operations Manager – Marketo

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop marketing initiatives and oversee systems that consistently generate inbound lead traffic.

• Leverage Marketo functionalities to enhance the top of the sales funnel.

• Oversee and improve the integration with Salesforce (SFDC).

• Evaluate program specifications and pinpoint areas for optimization.

• Track progress on email marketing campaigns and initiatives.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Handle extensive data sets while ensuring data integrity and quality.

• Monitor key performance indicators and dashboards, escalating issues when necessary.

• Manage lead quality, lead scoring, and lead routing processes within Marketo.

• Evaluate ad hoc analytics requests and decide on the optimal approach and team involvement.

• Counsel marketing operations regarding data needs for analysis.

• Visualize data insights for stakeholders, emphasizing implications.

• Prepare presentation slides for executive review.

⛳️ Requirements

• Must be a U.S. Citizen or eligible to work in the U.S. without corporate sponsorship.

• 3–5 years of experience with Marketo.

• 2–3 years of experience with Salesforce.

• Strong knowledge of lead management, lead routing, and lifecycle management.

• Strategic mindset towards optimization and scalability within marketing technologies.

• Experience managing large data sets.

• Ability to thrive in a fast-paced, matrixed organization.

• Skills in program and project management.

• Practical experience with dashboards and reporting.

• Capability to create presentations for executive review.

• Self-driven and enthusiastic about marketing automation.

• Team-oriented.

• Experience in lead nurturing and lead scoring is a plus.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing Training programs

• Opportunity to learn and advance in the MarTech landscape

• Potential for performance bonuses

• Comprehensive benefits package